The first book to look at innovation/entrepreneurship from an international perspective, this new text provides a step-by-step process for managing innovation and entrepreneurship in an organization in both turbulent and stable economic times. Authors Robert D. Hisrich and Claudine Kearney demonstrate how to manage innovation on a day-to-day basis—using a wide range of real world scenarios, theories, principles, best practices, case studies, and modern examples. The book provides detailed coverage of each aspect of the process of innovation required to achieve success, including what it takes to build an innovative and entrepreneurial organization, how to develop innovation and entrepreneurship in both individuals and teams, how to manage and operationalize innovation and entrepreneurship, how to develop a global business plan, and more.
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- Chapter-specific discussion questions help launch classroom interaction by prompting students to engage with the material and by reinforcing important content.
- Case-specific questions and answer allows instructors to review the case material with follow up questions and suggested answers for further review.
- Research Activities provide instructors and students with suggested activities to further research on chapter specific content.
Use the Student Study Site to get the most out of your course!
Our Student Study Site at www.sagepub.com/hisrich is completely open-access and offers a wide range of additional features, including something no other publisher offers:
Study questions reinforce key concepts in each chapter for self-review.
Research Activities provide instructors and students with suggested activities to further research on chapter specific content.