Marketing for Entrepreneurs
Concepts and Applications for New Ventures
- Frederick G. Crane - Northeastern University, USA, University of New Hampshire, USA, Dalhousie University, Canada
Entrepreneurship
Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity. He then walks students and professionals through the various phases and steps of the marketing process, highlighting what is unique to and effective for entrepreneurial pursuits. Written for existing entrepreneurs and potential entrepreneurs alike, this book guides readers from where they are to where they want to be!
Very practical and applied. Recommended.
The focus of the book is on how can marketing be used to find, evaluate and exploit venture opportunity. How to leverage marketing as a start-up, in the development and promotion of new products and services. Chapters are written in a way to allow readers to apply the described concepts and strategies to their own ventures. A great book for the course. Easy, enjoyable read.
A nice step by step approach to improving marketing understanding for students and professionals alike.
Good marketing textbook providing entrepreneurial perspective. If it contained some more exercises it would be even better. Modest in terms of design and graphics.
It adds entrepreneurial perspective to consumer marketing mainly, but not all entrepreneurs operate in B2C sector. So, ideas for entrepreneurs operating in b2b should be also considered.
Well focused for the marketing portion of my basic entrepreneurship course.
This book provides an essential understanding to those start-up entrepreneurs that have zero managerial competence. In addition, this book also provides a key insight about why building and sustaining business relationships is a key successful factor for start-ups
Sirs:
I have adopted and required Introduction to leadership by Northouse for ALL 5 of my courses for FALL 2013 and plan to do the same for ALL 7 of my courses in SPRING 2014. I trust that I am your leading professor for using this text. It is outstanding. Your courage to publish it is appreciated.
Also, I have adopted Introduction to Intercultural Communication ALL 3 of my Intercultural Communication courses this academic year.
I teach business (management & finance), philosophy, communication, and psychology at Foothill College, Evergreen Valley College and the University of Phoenix. I am in search for a philosophy text for one of my Introduction to Philosophy courses at EVC in SPRING 2014.
I am indeed a dedicated SAGE instructor!
Thank you,
prof. douglas threet
As general marketing management text book, this book is not fit to the one who is unfamiliar with marketing theories. However, for specialist or consultant who need more wonderful idea, this book is the answer, especially for business owner. Hence, for student, you need this book if you want to build your own business. It is what you are looking for.
Intersting spin on traditional Marketing with some essential messages for Entrepreneurs
A good basic text suitable for students working within SMEs
