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Mass Communication - Interactive eBook
Living in a Media World

Seventh Edition


December 2018 | SAGE Publications, Inc

This interactive eBook includes access to SAGE Premium Video and much more!

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This dynamic interactive eBook goes way beyond highlighting and note-taking, giving you access to SAGE Premium Video—curated and produced specifically for Mass Communication, Seventh Edition. Read your mobile-friendly eBook and access SAGE Premium Video and multimedia tools anywhere, anytime across desktop, smartphone, and tablet devices. Simply click on icons in the eBook to experience a broad array of multimedia features, including:

  • VIDEO: Boost learning and bolster analysis with SAGE Premium Video! Recapping the fundamentals in every chapter, each video activity is paired with chapter learning objectives and tied to assessment via SAGE coursepacks, offering an engaging approach that appeals to diverse learning styles.
  •  OFFLINE READING: Using the VitalSource Bookshelf® platform, download your book to a personal computer and read it offline.
  •  SOCIAL SHARING AND FOLLOWING: Share notes and highlights with instructors and classmates who are using the same eBook, and “follow” friends and instructors as they make their own notes and highlights.
  •  ONLINE CONTENT: Access more online content via links to important data, relevant background, and profiles that enrich key concepts in the text.


 
PREFACE
 
ACKNOWLEDGEMENTS
 
ABOUT THE AUTHOR
 
PART I. INTRODUCTION TO THE MEDIA
 
1. Living in a Media World: An Introduction to Mass Communication
Levels of Communication

 
Elements of Mass Communication

 
Evolution of the Media World

 
Understanding the Media World

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
2. Mass Communication Effects: How Society and Media Interact
History of Media Effects Research

 
Effects of the Media in Our Lives

 
Theories of Media and Society

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
3. The Media Business: Consolidation, Globalization, and the Long Tail
The Development of the Media Business in the United States

 
Big Media: The Legacy Conglomerates

 
Big Media: The New Players

 
Media Economics and the Long Tail

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
PART II. PRINT MEDIA
 
4. Books: The Birth of the Mass Media
The Development of the Book and Mass Communication

 
Buying and Selling Books

 
Books and Culture

 
Books and Censorship

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
5. Magazines: The Power of Words and Images
The Development of a National Cultura

 
The Magazine Business

 
Magazines and Modern Society

 
The Future of Magazines

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
6. Newspapers and the News: Reflection of a Democratic Society
Inventing the Modern Press

 
The News Business

 
News, Politics, and Society

 
The Future of News

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
PART III. ELECTRONIC MEDIA
 
7. Audio: Music and Talk across Media
History of Sound Recording and Transmission

 
Music, Youth Culture, and Society

 
The Future of Sound

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
8. Movies: Mass Producing Entertainment
The Development of Movies

 
The Movie Business

 
Movies and Society

 
The Future of Movies

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
9. Television: Broadcast and Beyond
Television: Broadcast and Cable/Satellite

 
From Broadcasting to Narrowcasting: The Changing Businesss of Television

 
Television and Society

 
Moving Beyond Broadcasting

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
10. Online Media: The Internet, Social Media, and Video Games
The Development of the Internet

 
What Are Online/Mobile Media?

 
Social Media: Sharing Our Lives Online

 
Video Games as Mass Communication

 
The Internet and Society

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
PART IV. STRATEGIC COMMUNICATION
 
11. Advertising: Selling a Message
The Development of the Advertising Industry

 
The Advertising Business

 
The Future of Advertising

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
12. Public Relations: Interactions, Relationships, and the News
From Press Agentry to Professionalism

 
The Business of Public Relations

 
Public Relations and Society

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
PART V. REGULATION AND CONTROL OF THE MEDIA
 
13. Media Law: Free Speech and Fairness
The Development of a Free Press

 
Protection of Individuals

 
Controlling the Press

 
Regulation of the Media Industry

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
14. Media Ethics: Truthfulness, Fairness, and Standards of Decency
Ethical Principles and Decision Making

 
Ethics and News

 
Ethics and Persuasive Communication

 
Chapter Review

 
Key Terms

 
Review Questions

 
 
Chapter 15. Global Media: Communication Around the World
Media Ideals Around the World

 
Going Global: Media Standards Around The World

 
Chapter Review

 
Key Terms

 
Review Questions

 
Key features

NEW TO THIS EDITION

  • Explore the latest shifts that are changing the face of the media landscape with new sections that provide increased coverage on critical theory, communicating in the age of the emoji, Amazon’s impact on the publishing industry, the importance and controversy surrounding video games, and more!
  • New infographics offer a broad picture of the media transformations over recent decades.
  • Seven Secrets They Don't Want You To Know About The Media has been updated to reflect the growing importance of mobile and social media.
  • Eleven all-new chapter opening vignettes reflect the newest developments in media news such as Internet star PewDiePie, independent musicians Wild Ponies, Marvel’s Black Panther comics, and Caitlyn Jenner’s Vanity Fair magazine cover.
  • New data for social and legacy media use in the Middle East and North Africa make this the most global edition to-date.

KEY FEATURES

  • Chapter-opening vignettes exemplify chapter themes by engaging students with current stories about the people at the center of newsworthy events.
  • Illustrated timelines showcase the development of mass communication in a broader historical context.
  • Test Your Media Literacy boxes ask students to read about current research, interviews, data, or events, and then answer questions that encourage critical thinking to elicit analysis of the topic presented.
  • Test Your Visual Media Literacy boxes showcase images from various media,  seeking instinctive reactions from readers, before providing context and questions that encourage critical assessment.
  • Critical thinking questions at the end of every chapter encourage students to apply critical thinking to examples of mass communication from literature and popular culture.   
  • The Seven Secrets are highlighted to underscore the importance of media literacy principles.
  • A marginal glossary helps reinforce key concepts.

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