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Mass Communication
Living in a Media World

Sixth Edition
Experience with SAGE edge


© 2017 | 488 pages | SAGE Publications, Inc

Transform your students into smart, savvy consumers of the media.

 

Mass Communication: Living in a Media World provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers. 

 

Interactive eBook also available—FREE when bundled with the new edition!

 

Your students save when you bundle the new edition with the interactive eBook version. Order using bundle ISBN 978-1-5063-6509-1. Learn more.


 

SAGE coursepacks: Our Content Tailored to Your LMS

 Instructors! SAGE coursepacks makes it easy to import our quality instructor and student resource content into your school’s learning management system (LMS). Intuitive and simple to use, SAGE coursepacks allows you to customize course content to meet your students’ needs. Learn more.

Assignable SAGE Premium Video: Boost Comprehension. Bolster Analysis.

Available via the Interactive eBook and linked through SAGE coursepacks, SAGE Premium Video is tied to learning objectives and produced exclusively for this text. SAGE Premium Video brings concepts to life and appeals to different learning styles, featuring news clips that bring extra coverage of current events into the book, connecting multiple, brief 2- to 4-minute news clips to core chapter content.


Visit Ralph Hanson’s Blog:  Living in a Media World  https://www.ralphehanson.com/



 
Preface
 
Acknowledgments
 
About the Author
 
PART I: INTRODUCTION TO THE MEDIA
 
Chapter 1. Living in a Media World
Levels of Communication  
Elements of Mass Communication  
Evolution of the Media World  
Understanding the Media World  
Chapter Summary  
Key Terms  
Review Questions  
 
Chapter 2. Mass Communication Effects: How Society and Media Interact
History of Media Effects Research  
Effects of the Media in Our Lives  
Theories of Media and Society  
Chapter Summary  
Key Terms  
Review Questions  
 
Chapter 3. The Media Business: Consolidation, Globalization, and the Long Tail
The Development of the Media Business in the United States  
Big Media: The Legacy Conglomerates  
Big Media: The New Players  
Media Economics and the Long Tail  
Who Controls the Media?  
Chapter Summary  
Key Terms  
Review Questions  
 
PART II: PRINT MEDIA
 
Chapter 4. Books: The Birth of the Mass Media
The Development of the Book and Mass Communication  
Buying and Selling Books  
Books and Culture  
The Future of Books  
Chapter Summary  
Key Terms  
Review Questions  
 
Chapter 5. Magazines: The Power of Words and Images
The Development of a National Culture  
The Magazine Business  
Magazines and Modern Society  
The Future of Magazines  
Chapter Summary  
Key Terms  
Review Questions  
 
Chapter 6. Newspapers and the News: Reflection of a Democratic Society
Inventing the Modern Press  
The News Business  
News, Politics, and Society  
The Future of News  
Chapter Summary  
Key Terms  
Review Questions  
 
PART III: ELECTRONIC MEDIA
 
Chapter 7. Audio: Music and Talk Across Media
History of Sound Recording and Transmission  
Music, Youth Culture, and Society  
From Singles to Digital Downloads: Making Money in the Recording Industry  
The Future of Sound  
Chapter Summary  
Key Terms  
Review Questions  
 
Chapter 8. Movies: Mass Producing Entertainment
The Development of Movies  
The Movie Business  
Movies and Society  
The Future of Movies  
Chapter Summary  
Key Terms  
Review Questions  
 
Chapter 9. Television: Broadcast and Beyond
Television: Broadcast and Cable/Satellite  
From Broadcasting to Narrowcasting: The Changing Business of Television  
Television and Society  
The Future of Television  
Chapter Summary  
Key Terms  
Review Questions  
 
Chapter 10. Online Media: The Internet, Social Media, and Video Games
The Development of the Internet  
What Are Online/Mobile Media?  
Social Media: Sharing Our Lives Online  
Video Games as Mass Communication  
The Internet and Society  
Chapter Summary  
Key Terms  
Review Questions  
 
PART IV: STRATEGIC COMMUNICATION
 
Chapter 11. Advertising: Selling a Message
The Development of the Advertising Industry  
The Advertising Business  
Advertising in Contemporary Culture  
The Future of Advertising  
Chapter Summary  
Key Terms  
Review Questions  
 
Chapter 12. Public Relations: Interactions, Relationships, and the News
From Press Agentry to Professionalism  
The Business of Public Relations  
Public Relations and Society  
Chapter Summary  
Key Terms  
Review Questions  
 
PART V: REGULATION AND CONTROL OF THE MEDIA
 
Chapter 13. Media Law: Free Speech and Fairness
The Development of a Free Press  
Protection of Individuals  
Controlling the Press  
Regulation of the Media Industry  
Chapter Summary  
Key Terms  
Review Questions  
 
Chapter 14. Media Ethics: Truthfulness, Fairness, and Standards of Decency
Ethical Principles and Decision Making  
Ethics and News  
Ethics and Persuasive Communication  
Attacks on Women Through Online Media  
Chapter Summary  
Key Terms  
Review Questions  
 
Chapter 15. Global Media: Communication Around the World
Media Ideals Around the World  
Going Global: Media Standards Around the World  
Chapter Summary  
Key Terms  
Review Questions  
 
Notes
 
Glossary
 
Index

Supplements

Instructor Resource Site

Instructor Teaching Site 

 

SAGE COURSEPACKS FOR INSTRUCTORS makes it easy to import our quality content into your school’s LMS. Intuitive and simple to use, it allows you to

 


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o    Diagnostic chapter pre tests and post tests that identify opportunities for improvement, track student progress, and ensure mastery of key learning objectives

o    Test banks built on Bloom’s Taxonomy that provide a diverse range of test items with ExamView test generation

o    Activity and quiz options that allow you to choose only the assignments and tests you want

o    Instructions on how to use and integrate the comprehensive assessments and resources provided

·         Chapter-specific discussion questions to help launch engaging classroom interaction while reinforcing important content

  • Assignable SAGE Premium Video (available via the interactive eBook version, linked through SAGE coursepacks) that is tied to learning objectives, and curated exclusively for this text to bring concepts to life and appeal to different learning styles, featuring:
    • Corresponding multimedia assessment options that automatically feed to your gradebook

o    Comprehensive, downloadable, easy-to-use Media Guide in the Coursepack for every video resource, listing the chapter to which the video content is tied, matching learning objective(s), a helpful description of the video content, and assessment questions

o    News clips showcasing key topics in the text

·         Video resources that bring concepts to life, are tied to learning objectives and make learning easier

·         Editable, chapter-specific PowerPoint® slides that offer flexibility when creating multimedia lectures so you don’t have to start from scratch but you can customize to your exact needs

·         Sample course syllabi with suggested models for structuring your course that give you options to customize your course in a way that is perfect for you

·         Lecture notes that summarize key concepts on a chapter-by-chapter basis to help you with preparation for lectures and class discussions

·         Integrated links to the interactive eBook that make it easy for your students to maximize their study time with this “anywhere, anytime” mobile-friendly version of the text. It also offers access to more digital tools and resources, including SAGE Premium Video

·         All tables and figures from the textbook

Student Study Site

Student Study Site

SAGE EDGE FOR STUDENTS enhances learning in an easy-to-use environment that offers:

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·         A customized online action plan that includes tips and feedback on progress through the course and materials

·         Chapter summaries with learning objectives that reinforce the most important material

·         Chapter-specific study questions that allow you to engage with the material

·         Video resources that bring concepts to life, are tied to learning objectives, and make learning easier

o    Want access to SAGE Premium Video? Ask your instructor about the interactive eBook version of this text, where you can access even more video resources and digital tools.

“We've been using it in our survey course for years and — stunner! — students love it! Well written and engaging, and the author is very good about Skyping in to chat with the class.”

Brian Steffen
Simpson College

“…it encourages constant engagement and critical thinking. Not to mention, the examples are extremely current for our students.”

Christina C. Smith
Georgia College and State University

“Ralph’s updates are real updates, the blog he puts together makes it even more current, the students like it, and it’s perfect for an online course.” 

Ginny Whitehouse
Eastern Kentucky University
Key features

NEW TO THIS EDITION

  • Explore the latest shifts that are changing the face of the media landscape with new sections that provide increased coverage on critical theory, communicating in the age of the emoji, Amazon’s impact on the publishing industry, the importance and controversy surrounding video games, and more!
  • New infographics offer a broad picture of the media transformations over recent decades.
  • Seven Secrets They Don't Want You To Know About The Media has been updated to reflect the growing importance of mobile and social media.
  • Eleven all-new chapter opening vignettes reflect the newest developments in media news such as Internet star PewDiePie, independent musicians Wild Ponies, Marvel’s Black Panther comics, and Caitlyn Jenner’s Vanity Fair magazine cover.
  • New data for social and legacy media use in the Middle East and North Africa make this the most global edition to-date.

KEY FEATURES

  • Chapter-opening vignettes exemplify chapter themes by engaging students with current stories about the people at the center of newsworthy events.
  • Illustrated timelines showcase the development of mass communication in a broader historical context.
  • Test Your Media Literacy boxes ask students to read about current research, interviews, data, or events, and then answer questions that encourage critical thinking to elicit analysis of the topic presented.
  • Test Your Visual Media Literacy boxes showcase images from various media,  seeking instinctive reactions from readers, before providing context and questions that encourage critical assessment.
  • Critical thinking questions at the end of every chapter encourage students to apply critical thinking to examples of mass communication from literature and popular culture.   
  • The Seven Secrets are highlighted to underscore the importance of media literacy principles.
  • A marginal glossary helps reinforce key concepts.

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