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Measuring Voting Behaviour in India

Measuring Voting Behaviour in India

First Edition
  • Sanjay Kumar - Director, Centre for the Study of Developing Societies (CSDS), New Delhi
  • Praveen Rai - Academic Secretary, Centre for the Study of Developing Societies, Delhi

April 2013 | 196 pages | SAGE India
Measuring Voting Behaviour in India captures the dynamics of multiple methodologies used for measuring voting behavior in India in the past and present.

The authors elaborate on various methods that are used for measuring voters' opinions, attitudes, and perceptions. They discuss the advantages and disadvantages of each method to capture the multiplicity of the electoral experience of diverse voters across different settings in India. This they accomplish utilizing their long experience of conducting national- and state-level election surveys in India and by simultaneous studies using different methodologies.

The authors trace the tradition of measuring voting behavior in India from a historical perspective, beginning with a constituency-level study of the Poona Lok Sabha constituency in 1967. They move on to discuss in great detail the survey method for measuring voting behavior widely used in the 1990s and even after that.

The book introduces to the readers details of conducting election surveys, that is, sampling, questionnaire design, field work and data collection, data entry and analysis, and challenges in estimating vote share based on surveys. It also delves into the various challenges and hurdles in translating vote estimates into seat estimates, with the nature of the political contest varying from one state to another. The book poses the major challenges in measuring the voting behavior of Indian voters and tries to offer possible solutions to meet these challenges.



Measuring Voting Behaviour and Attitudes

A Historical Overview of Election Studies in India

The Multiple Methods of Measuring Voting Choices

Importance of Scientific Sampling in Election Survey

Questionnaire, an Important Tool for Collecting Information

Field work and Data Collection

Analyzing Data and Reporting Survey Findings

Limitations and Emerging Challenges




[The book] enhances the understanding of how election surveys are conducted in India… the authors have made sure that the book isn't just a collection of statistics and numbers and have tried to make it "as interesting as possible".

Indo-Asian News Service

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ISBN: 9788132110446