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Media, Communication and Development
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Media, Communication and Development
Three Approaches

  • Linje Manyozo - London School of Economics and Political Science, UK

July 2012 | 284 pages | SAGE Publications Pvt. Ltd
Media, Communication and Development: Three Approaches critically investigates the three approaches that have characterized most debates in the field of Media, Communications and Development since its emergence in the 1950s, namely, media development, media for development and stakeholder and community engagement.

The book thus addresses the extant gap in scholarship in the field and includes a chapter on impact evaluation, which current scholarship has either ignored or footnoted. In addition, the book uses case studies from both the global south and the global north to attend to complex and multidisciplinary concerns with participation, power and empowerment.

The author brings in postcolonial perspectives to demonstrate that the use of MCD approaches emerged in response to the growing problems of underdevelopment, and not necessarily to western development theories. Using simple language that is at the same time theoretically engaged, he opens up the field to scholars across a large number of disciplines.

Foreword Nora C Quebral
Preface  
Media, Communication and Development: Schools of Thought and Approaches  
The Media for Development Approach : Emphasis on Content  
The Media Development Approach: Emphasis on Structure  
The Participatory Communication Approach: Emphasis on Process  
Power, Participation and Policy in Media, Communication and Development  
Postscript: The Day Development Dies (and the Expert Survives)  
Index  

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ISBN: 9788132109051
$22.99