The essential guide to decoding messages in a media-saturated worldMedia Literacy teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. Potter presents numerous examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. The Ninth Edition has been thoroughly updated to evolve with the ever-changing media landscape and features a new chapter on fake news, debating what we as news consumers can do to recognize fake news in order to avoid its influence. Each chapter concludes with a set of exercises to help readers apply the chapter material to everyday life and engage in a step-by-step process to increase their own media literacy.
INSTRUCTORS: Looking to develop your students' media literacy skills? Potter’s Seven Skills of Media Literacy provides readers with the practical guidance they need to make substantial improvements on seven major skills. Bundle the supplement with Media Literacy, Ninth Edition for only $5 more! Bundle ISBN: 978-1-5443-9525-8
SAGE edge for instructors supports your teaching by making it easy to integrate quality content and create a rich learning environment for students with:
- a password-protected site for complete and protected access to all text-specific instructor resources;
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- chapter-specific discussion questions help launch classroom interaction by prompting students to engage with the material and by reinforcing important content.
- tables and figures available in an easily-downloadable format for use in papers, hand-outs, and presentations;
- editable, chapter-specific PowerPoint® slides that offer complete flexibility for creating a multimedia presentation for your course;
- chapter activities for individual or group projects provide lively and stimulating ideas for use in and out of class reinforce active learning;
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- carefully selected chapter-by-chapter video and multimedia content which enhance classroom-based explorations of key topics.
SAGE edge for students enhances learning, it’s easy to use, and offers:
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- carefully selected chapter-by-chapter video and multimedia content which enhance classroom-based explorations of key topics; and
- online-only appendices that profile mass media industries, chronicle immediate and long-term effects of media on individuals and institutions, and provide a list of media literacy organizations.