“The best text to help students understand the often-complicated, ever-changing relationship between media and society.”
—Seong-Jae Min, Pace University
Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/Society helps students develop the skills they need to critically evaluate both conventional wisdom and their own assumptions about the social role of the media. The book retains its acclaimed sociological framework but now includes additional discussions of new research and up-to-date coverage of today’s rapidly changing media landscape. Now featuring streamlined content and a more engaging narrative, this edition offers expanded discussions of the “new media” world, including digitization, the internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets.
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SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/croteau6e.
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Use ISBN: 978-1-5063-6092-8
|The Importance of Media|
|Models of Communication Media|
|A Sociology of Media|
|A Model of Media and the Social World|
|Applying the Model: Civil Rights in Two Media Eras|
|The History of Media Technology|
|Technological Determinism and Social Constructivism|
|From Print to the Internet|
|Media Companies in the Internet Era|
|Changing Patterns of Ownership|
|Consequences of Conglomeration and Integration|
|The Effects of Concentration|
|Mass Media for Profit|
|The Impact of Advertising|
|Media and Democracy|
|Free Speech to Free Markets: The Evolution of U.S. Regulatory Policy|
|Regulation in International Perspective|
|Competing Interests and the Regulation Debate|
|Regulating Access and Distribution|
|Informal Political, Social, and Economic Pressure|
|The Limits of Economic and Political Constraints|
|Decision Making for Profit: Imitation, Hits, and Stars|
|The Organization of Media Work|
|Occupational Roles and Professional Socialization|
|Norms on the Internet, New Media, and New Organizations|
|What Is Ideology?|
|Theoretical Roots of Ideological Analysis|
|News Media and the Limits of Debate|
|Movies, the Military, and Masculinity|
|Television, Popularity, and Ideology|
|Rap Music as Ideological Critique?|
|Advertising and Consumer Culture|
|Advertising and the Globalization of Culture|
|Comparing Media Content and the “Real” World|
|The Significance of Content|
|Race, Ethnicity, and Media Content: Inclusion, Roles, and Control|
|Gender and Media Content|
|Class and the Media|
|Sexual Orientation: Out of the Closet and into the Media|
|The Active Audience: Balancing Agency and Structure|
|Decoding Meanings and Social Position|
|The Pleasures of Media: Celebrity Games|
|The Social Context of Media Use|
|The Limits of Interpretation|
|From Active Audience to Resistant Actors|
|Content Creation and Distribution|
|Learning from Media Effects Research|
|Early Works: Establishing the Agenda|
|Mitigating Media Effects|
|Highlighting Media Influence|
|The Mediatization of Politics|
|Digital Dilemmas: Online Media Influence|
|What Is Globalization?|
|The Global Media Industry|
|Interpreting Global Media Content|
|Regulating Global Media|
|Global Media Users: Limits of the “Global Village”|
|The Ubiquity of Change and the Future of Media|
- A Microsoft® Word® test bank is available containing multiple choice, true/false, short answer, and essay questions for each chapter. The test bank provides you with a diverse range of pre-written options as well as the opportunity for editing any question and/or inserting your own personalized questions to effectively assess students’ progress and understanding.
- Editable, chapter-specific Microsoft® PowerPoint® slides offer you complete flexibility in easily creating a multimedia presentation for your course. Highlight essential content, features, and artwork from the book.
- Lecture notes summarize key concepts on a chapter-by-chapter basis to help with preparation for lectures and class discussions.
- Sample course syllabi for semester and quarter courses provide suggested models for use when creating the syllabi for your courses.
- Chapter-specific discussion questions help launch classroom interaction by prompting students to engage with the material and by reinforcing important content.
- Lively and stimulating ideas for class activities that can be used in class to reinforce active learning. The activities apply to individual or group projects.
- EXCLUSIVE! Access to certain full-text SAGE journal articles that have been carefully selected for each chapter. Each article supports and expands on the concepts presented in the chapter. This feature also provides questions to focus and guide student interpretation. Combine cutting-edge academic journal scholarship with the topics in your course for a robust classroom experience.
- Web exercises direct both instructors and students to useful and current web sites, along with creative activities to extend and reinforce learning or allow for further research on important chapter topics.
Mobile-friendly web quizzes allow for independent assessment of progress made in learning course material.
Study questions reinforce key concepts in each chapter for self-review.
- EXCLUSIVE! Access to certain full-text SAGE journal articles have been carefully selected for each chapter. Each article supports and expands on the concepts presented in the chapter. This feature also provides questions to focus and guide your interpretation.
- Multimedia content includes links to video, audio, web pages to enhance exploration of key topics