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A Journal of Management Research
Published in Association with Indian Institute of Management, Lucknow

Chief Editor
Madhusudan Karmakar Indian Institute of Management, Lucknow, India

Other Titles in:
Business & Management | Economics

eISSN: 23489324 | ISSN: 09726225 | Current volume: 17 | Current issue: 2 Frequency: Bi-annually

Metamorphosis- A Journal of Management Research, is a bi-annual, peer-reviewed international journal published by Indian Institute of Management, Lucknow and is dedicated to promoting the understanding of management among academics and practitioners through empirical investigation, theoretical analysis, and exchange of thoughts by rigor and relevance.

Metamorphosis- A Journal of Management Research adheres to a rigorous double-blind reviewing policy in which the identity of both the reviewer and author are concealed from both parties.

This journal is a member of the Committee on Publication Ethics (COPE).

Metamorphosis- A Journal of Management Research, is a bi-annual, peer-reviewed international journal published by Indian Institute of Management, Lucknow and is dedicated to promoting the understanding of management among academics and practitioners through empirical investigation, theoretical analysis, and exchange of thoughts by rigor and relevance.

Metamorphosis- A Journal of Management Research adheres to a rigorous double-blind reviewing policy in which the identity of both the reviewer and author are concealed from both parties.

Editorial Advisory Board
Vishwanath V Baba DeGroote School of Business, McMaster University, Canada
Basudeb Biswas Utah State University, Logan, Utah, USA
Sankalp Chaturvedi Imperial College London, UK
Shamsud D Chowdhury Rowe School of Business, Dalhousie University, Canada
S G Deshmukh ABV Indian Institute of Information Technology and Management, Gwalior, Madhya Pradesh, India
Ajai Gaur Rutgers Business School, Rutgers University, USA
Vijay R Kannan Jon M. Huntsman School of Business, Utah State University, USA
Aneel Karnani Ross School of Busines, University of Michigan, USA
Kulwant S Pawar University of Nottingham, UK
Rajiv K Srivastava Director, Indian Institute of Management Lucknow, India
Pankaj Setia University of Arkansas, USA
Shirish C Srivastava HEC, Paris, Jouy en Josas Cedex, France
Manoj Kumar Tiwari Indian Institute of Technology Kharagpur, India
Kaoru Tone National Graduate Institute for Policy Studies, Japan
Prem Vrat The NorthCap University, Gurgaon, India
Editorial Support
Prachi Mishra IIM Lucknow, India
M K Singh IIM Lucknow, India
Editorial Board
Satyabhusan Dash Indian Institute of Management, Lucknow, India
Madhusudan Karmakar Indian Institute of Management, Lucknow, India
D Tripati Rao Indian Institute of Management, Lucknow, India
Ajay Singh Indian Institute of Management Lucknow, India
Shailendra Singh Indian Institute of Management, Lucknow, India
Samir K Srivastava Indian Institute of Management, Lucknow, India
Nishant Uppal Indian Institute of Management, Lucknow, India
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  • Metamorphosis: A Journal of Management Research is hosted on SAGE Track System, a web-based online submission and peer review system. Please read the Manuscript Submission guidelines below, and then visit to log in and submit your article online.

    Submission Guidelines for Metamorphosis: A Journal of Management Research

    Metamorphosis is published biannually by the Indian Institute of Management Lucknow. All the papers in this journal can be submitted online via We encourage authors to consider case studies, participant observations, and other research approaches that help to shed light on strategies, structures, systems and processes that are currently evolving, or might prove useful in the days to come.

    All papers for the submission to Metamorphosis should fulfil the following basic requirements:

    • Must be in English.

    • Must be written in a clear, concise and straightforward manner.

    • The language should be so simple, precise and cohesive that the readers can absorb even the complex ideas very clearly.

    • Vigorous, direct, clear and concise communication should be the main focus of all articles.

    • Too many jargons and technical terms must be avoided.

    • There should not be any compromise with rigorous analysis.

    • An ideal article would be the one that is both rigorous and practical, which can achieve greatest possible impact on managerial practice.

    • The authors must avoid terms or usages, which may be considered denigrating to ethnic or other groups.

    • The contents of the manuscripts should not be pre-published and are not even under consideration elsewhere. However, the presentation of a paper at a professional meeting will not disqualify it from consideration.

    • We encourage our authors to get their papers reviewed by their peers and professional colleagues before they submit those for a formal review.

    • Once submitted to Metamorphosis, until our review process is complete, the authors will not send their papers for consideration to any other journal or magazine.

    • Submission automatically implies the transfer of copyright of the paper/case study to the journal.

    Publication decisions:

    • The decision of the members of the editorial board regarding the publication of all submitted manuscripts will be final. Reports of qualified reviewers, involved in the blind review process, would play a key role in such decision making.

    • Reviewers’ comments will be made available to the authors. Manuscripts that are either inappropriate or are found insufficiently developed may be returned to the authors without any formal review. Manuscripts will be judged primarily on their substantive content. Writing style, structure and length of the manuscripts will also play a major role in this judgement. A manuscript that will lack in quality and substances will be rejected. Clarity and logical presentation are, therefore, the keys. Metamorphosis welcomes a provocative, challenging orientation that stimulates debate.

    • Editorial reviews may take about six to eight months. On the online submission of their manuscripts, authors will receive an acknowledgement mail.

    • All manuscripts accepted by us will be edited carefully for clarity, precision and logic to ensure that even complex ideas can be absorbed and put to work, by busy executives and scholars.

    • Upon acceptance of the article for publishing, a short biographic description (up to 75 words) of the author(s), would be requested from the author(s). This should include author’s education, current affiliations, names of the journals where author had earlier published and current research interests and work areas. We would also require a passport size photograph of the author(s).

    General instructions/guidelines for authors:

    Submit the manuscript making sure the following:

    • All the pages must be numbered.

    • The manuscript must be printed in 12-point font size and must be of single column/single sided.

    • The manuscript should be written in English and the author must retain a copy.

    • British spelling with ‘-ize’ end should be used unless the root of the word itself has "s" in it, for example, "analyse."

    • Serial commas to be used. For example, "Companies such as HCL, Wipro, and Infosys…" Use comma before and after "i.e." and "e.g." In the main text, "that is" and "for example" have to be used, preceded and followed by commas.

    • Use double quotes throughout. Single quotes should be used within double quotes.

    • Quotations of 45 words or more should be set as an extracted matter or block quotes. Block quotes must have sources from where they have been extracted.

    • To set off a particular phrase or to introduce a parenthetical phrase, em-dashes without space should be used. For range, use en-dash, for example, 0–15. Do not truncate the page numbers in range: 167–169.

    • Spell out numbers from one to nine; 10 and above to remain in figures.

    The manuscript must follow the following order of presentation:

    • Front matter: It contains article title, author(s) name(s), affiliation(s), e-mail ID of the corresponding author, an abstract and keywords.

    • Body matter: Main text/content where the idea/concept/subject will be discussed in detail. This may also contain the floating matters, such as tables, figures, line diagrams, flowcharts, illustrations, photographs, etc.

    • Back matter: Appendix and references (Vancouver system)

    The first page of the article should include the title of the article, the author(s) name(s), affiliation(s), address(es), and email IDs.

    The second page should include the following:

    • An abstract of 150–200 words that must be self-contained, understandable and should be free from jargons, formulae, etc. In case of a research abstract, it should describe the purpose of the research, theoretical basis of the hypothesis, analyses and the implications of the findings.

    • Four to six keywords beneath the abstract, specific to the article.

    The main content of the article should begin from page number 3.

    The references and appendices (if any) should be clearly numbered and specified, in separate pages at the end of the article.

    Level heads in an article must be limited to 3. They should only designate the major sections of the article.

    Tables and figures should be used sparingly to supplement and clarify text and not duplicate it. Each table, text, figure or illustration should be on a separate sheet and the number and the title must be indicated below. Their position in the manuscript must be indicated as follows:

    All other figures, pictures/illustrations should also be numbered and attached at the end of the manuscripts and not in the middle of the articles. However, the place where they have to be inserted must be numbered and listed as shown. Only clear illustrations and good half-tone copies of photographs will be entertained for publishing purposes.

    Sources of all the figures/tables/illustrations must be provided. Even if the source is the author, phrase such as ‘Author’s work’ must be used.

    All references should be presented as one list at the end of the article

    They should be listed as per the Vancouver style of referencing, that is, the numbered system. This system consists in using superscript numbers in the text, with corresponding entries in the reference list.

    For example,

    This co-production was also investigated by Dong, Evans and Zou29 to analyse effect of customer participation in service recovery29.

    Would be linked with:

    29. Dong B, Evans KR, Zou S. The effects of customer participation in co-created service recovery. J Acad Market Sci. 2008; 36:123–127.

    For more details on Vancouver style of referencing please visit: A few examples of various elements of references have been provided below for better understanding:


    1. Sheth JN, Uslay C. Implication of the revised definition of marketing: from exchange to value creation. J Publ Pol Market. 2007; 26(2):302–307.

    2. Slater SF, Narver JC. Does competitive environment moderate the market orientation-performance relationship?. J Market. 1994; 58(1):46–55.


    1. Schneider B, Bowen DE. Winning the service game. Boston: Harvard Business School Press; 1995.

    2. Rodie RA, Kleine SS. Customer participation in services production and delivery. In: Swartz T, Iacobucci D, editors. Handbook of Services Marketing and Management. Thousand Oaks, Calif: Sage; 2000. pp. 111–125.

    3. Ullman JB. Structural Equation Modelling. In: Tabachnick BG, Fidell LS, editors. Using Multivariate Statistics. 4th ed. Needham Heights. Allyn and Bacon; 2001.

    Conference proceedings:

    1. Kim K, Prabhakar B. Initial trust, perceived risk, and the adoption of internet banking. Proceedings of the twenty first international conference on Information systems International Conference on Information Systems (pp. 537–543). Brisbane, Queensland, Australia; 2000.

    2. Singh J. Accounting for knowledge capital in the emerging economy of India: Concepts and Issues. Proceedings in Eighth AIMS International Conference on Management; 2011.

    3. Hii J, Neely A. Innovative capacity of firms: on why some firms are more innovative than others. 7th International Annual Euroma Conference Proceedings. Ghent, Brussels; 2000.

    Working papers:

    1. Holger E, Hoyer WD, Krafft M, Soll J-H. Consumer Idea Generation. Working Paper. WHU. Vallendar; 2010.

    2. Park HM, Univariate Analysis and Normality Test Using SAS, Stata, and SPSS, Working Paper, The University Information Technology Services (UITS) Center for Statistical and Mathematical Computing, Indiana University; 2008. Available from

    3. Capelle-Blancard G, Chaudhury M. Efficiency tests of the French Index (CAC 40) options market (working paper). Montreal, Canada: McGill Finance Research Center; 2001.


    1. Choudhury G. IPOs to follow IPL: Three teams may sell stake, Hindustan Times. 23 March 2010. Available from

    Organizational report:

    1. Cadbury Report. The financial aspect of corporate Governance. UK Shareholder Association; 1992.
      Appendices, if required, should be presented in as condensed a form as possible without tables. If more than one appendix is necessary then they should be titled Appendix 1, Appendix 2 and so on. Presentation should be concise but not abbreviated.

    Please pay careful attention to the detailed guidelines given. This will help expedite the process of review.

    Publication ethics

    SAGE is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the SAGE Author Gateway

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