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A Journal of Management Research
Published in Association with Indian Institute of Management, Lucknow
Other Titles in:
Business & Management | Economics

eISSN: 23489324 | ISSN: 09726225 | Current volume: 18 | Current issue: 2 Frequency: Bi-annually


Metamorphosis- A Journal of Management Research, is a bi-annual, peer-reviewed international journal published by Indian Institute of Management, Lucknow and is dedicated to promoting the understanding of management among academics and practitioners through empirical investigation, theoretical analysis, and exchange of thoughts by rigor and relevance.

Metamorphosis- A Journal of Management Research adheres to a rigorous double-blind reviewing policy in which the identity of both the reviewer and author are concealed from both parties.

This journal is a member of the Committee on Publication Ethics (COPE).

Metamorphosis- A Journal of Management Research, is a bi-annual, peer-reviewed international journal published by Indian Institute of Management, Lucknow and is dedicated to promoting the understanding of management among academics and practitioners through empirical investigation, theoretical analysis, and exchange of thoughts by rigor and relevance.

Metamorphosis- A Journal of Management Research adheres to a rigorous double-blind reviewing policy in which the identity of both the reviewer and author are concealed from both parties.

Chief Editor
Samir K Srivastava Indian Institute of Management, Lucknow, India
Editorial Board
Vikas Kumar Head of International Business discipline and Director EMIRG, University of Sydney, Australia
Krishnan Dandapani Florida International University, USA
Sankarshan Basu IIM Bangalore, India
S S Yadav IIT Delhi, India
Moutusy Maity IIM Lucknow, India
Sonia Singh IIM Lucknow, India
Chandan Sharma IIM Lucknow, India
Ashutosh Kumar Sinha IIM Lucknow, India
Indranil Biswas IIM Lucknow, India
Editorial Advisory Board
Vishwanath V Baba DeGroote School of Business, McMaster University, Canada
Basudeb Biswas Utah State University, Logan, Utah, USA
Sankalp Chaturvedi Imperial College London, UK
Shamsud D Chowdhury Rowe School of Business, Dalhousie University, Canada
S G Deshmukh ABV Indian Institute of Information Technology and Management, Gwalior, Madhya Pradesh, India
Ajai Gaur Rutgers Business School, Rutgers University, USA
Vijay R Kannan Jon M. Huntsman School of Business, Utah State University, USA
Aneel Karnani Ross School of Business, University of Michigan, USA
Kulwant S Pawar University of Nottingham, UK
Pankaj Setia University of Arkansas, USA
Archana Shukla Director, Indian Institute of Management Lucknow, India
Shirish C Srivastava HEC, Paris, Jouy en Josas Cedex, France
Manoj Kumar Tiwari Indian Institute of Technology Kharagpur, India
Kaoru Tone National Graduate Institute for Policy Studies, Japan
Prem Vrat The NorthCap University, Gurgaon, India
Editorial Support
Shatabdi Chakraborty IIM Lucknow, India
M K Singh IIM Lucknow, India
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  • Manuscript Submission Guidelines: Metamorphosis- A Journal of Management Research 

    This Journal is a member of the Committee on Publication Ethics

    Please read the guidelines below then visit the Journal’s submission site to upload your manuscript. Please note that manuscripts not conforming to these guidelines may be returned.

    Only manuscripts of sufficient quality that meet the aims and scope of MET will be reviewed.

    There are no fees payable to submit or publish in this journal.

    As part of the submission process you will be required to warrant that you are submitting your original work, that you have the rights in the work, that you are submitting the work for first publication in the Journal and that it is not being considered for publication elsewhere and has not already been published elsewhere, and that you have obtained and can supply all necessary permissions for the reproduction of any copyright works not owned by you.

    1. What do we publish?

    1.1 Aims & Scope
    1.2 Article types
    1.3 Writing your paper

    2. Editorial policies

    2.1 Peer review policy
    2.2 Authorship
    2.3 Acknowledgements
    2.4 Funding
    2.5 Declaration of conflicting interests

    3. Publishing polices

    3.1 Publication ethics
    3.2 Contributor’s publishing agreement
    3.3 Open access and author archiving

    4. Preparing your manuscript

    4.1 Formatting
    4.2 Artwork, figures and other graphics
    4.3 Supplementary material
    4.4 Reference style
    4.5 English language editing services

    5. Submitting your manuscript

    5.1 ORCID
    5.2 Information required for completing your submission

    5.3 Permissions

    6. On acceptance and publication

    6.1 SAGE Production
    6.2 Online First publication
    6.3 Access to your published article
    6.4 Promoting your article

    7. Further information

    1. What do we publish?

    1.1 Aims & Scope

    Before submitting your manuscript to MET, please ensure you have read the Aims & Scope.

    1.2 Article types

    Metamorphosis is published biannually by the Indian Institute of Management Lucknow. All the papers in this journal can be submitted online via We encourage authors to consider case studies, participant observations, and other research approaches that help to shed light on strategies, structures, systems and processes that are currently evolving, or might prove useful in the days to come. Metamorphosis don’t have any scope for “commentary manuscript”.

    1.3 Writing your paper

    All papers for the submission to Metamorphosis should fulfil the following basic requirements:

    Must be in English.

    Must be written in a clear, concise and straightforward manner.

    The language should be so simple, precise and cohesive that the readers can absorb even the complex ideas very clearly.

    Vigorous, direct, clear and concise communication should be the main focus of all articles.

    Too many jargons and technical terms must be avoided.

    There should not be any compromise with rigorous analysis.

    An ideal article would be the one that is both rigorous and practical, which can achieve greatest possible impact on managerial practice.

    The authors must avoid terms or usages, which may be considered denigrating to ethnic or other groups.

    The contents of the manuscripts should not be pre-published and are not even under consideration elsewhere. However, the presentation of a paper at a professional meeting will not disqualify it from consideration.

    We encourage our authors to get their papers reviewed by their peers and professional colleagues before they submit those for a formal review.

    Once submitted to Metamorphosis, until our review process is complete, the authors will not send their papers for consideration to any other journal or magazine.

    Submission automatically implies the transfer of copyright of the paper/case study to the journal.

    Submit the manuscript making sure the following:

    All the pages must be numbered.

    The manuscript must be printed in 12-point font size and must be of single column/single sided.

    The manuscript should be written in English and the author must retain a copy.

    British spelling with ‘-ize’ end should be used unless the root of the word itself has "s" in it, for example, "analyse."

    Serial commas to be used. For example, "Companies such as HCL, Wipro, and Infosys…" Use comma before and after "i.e." and "e.g." In the main text, "that is" and "for example" have to be used, preceded and followed by commas.

    Use double quotes throughout. Single quotes should be used within double quotes.

    Quotations of 45 words or more should be set as an extracted matter or block quotes. Block quotes must have sources from where they have been extracted.

    To set off a particular phrase or to introduce a parenthetical phrase, em-dashes without space should be used. For range, use en-dash, for example, 0–15. Do not truncate the page numbers in range: 167–169.

    Spell out numbers from one to nine; 10 and above to remain in figures.

    The manuscript must follow the following order of presentation:

    Front matter: It contains article title, author(s) name(s), affiliation(s), e-mail ID of the corresponding author, an abstract and keywords.

    Body matter: Main text/content where the idea/concept/subject will be discussed in detail. This may also contain the floating matters, such as tables, figures, line diagrams, flowcharts, illustrations, photographs, etc.

    Back matter: Appendix and references (Vancouver system)

    The first page of the article should include the title of the article, the author(s) name(s), affiliation(s), address(es), and email IDs.

    The second page should include the following:

    An abstract of 150–200 words that must be self-contained, understandable and should be free from jargons, formulae, etc. In case of a research abstract, it should describe the purpose of the research, theoretical basis of the hypothesis, analyses and the implications of the findings.

    Four to six keywords beneath the abstract, specific to the article.

    The main content of the article should begin from page number 3.

    The references and appendices (if any) should be clearly numbered and specified, in separate pages at the end of the article.

    Level heads in an article must be limited to 3. They should only designate the major sections of the article.

    Tables and figures should be used sparingly to supplement and clarify text and not duplicate it. Each table, text, figure or illustration should be on a separate sheet and the number and the title must be indicated below. Their position in the manuscript must be indicated as follows:

    All other figures, pictures/illustrations should also be numbered and attached at the end of the manuscripts and not in the middle of the articles. However, the place where they have to be inserted must be numbered and listed as shown. Only clear illustrations and good half-tone copies of photographs will be entertained for publishing purposes.

    Sources of all the figures/tables/illustrations must be provided. Even if the source is the author, phrase such as ‘Author’s work’ must be used.

    All references should be presented as one list at the end of the article

    They should be listed as per the Vancouver style of referencing, that is, the numbered system. This system consists in using superscript numbers in the text, with corresponding entries in the reference list.

    For example,

    This co-production was also investigated by Dong, Evans and Zou29 to analyse effect of customer participation in service recovery29.

    Would be linked with:

    29. Dong B, Evans KR, Zou S. The effects of customer participation in co-created service recovery. J Acad Market Sci. 2008; 36:123–127.

    For more details on Vancouver style of referencing please visit: A few examples of various elements of references have been provided below for better understanding:


    Sheth JN, Uslay C. Implication of the revised definition of marketing: from exchange to value creation. J Publ Pol Market. 2007; 26(2):302–307.

    Slater SF, Narver JC. Does competitive environment moderate the market orientation-performance relationship?. J Market. 1994; 58(1):46–55.


    Schneider B, Bowen DE. Winning the service game. Boston: Harvard Business School Press; 1995.

    Rodie RA, Kleine SS. Customer participation in services production and delivery. In: Swartz T, Iacobucci D, editors. Handbook of Services Marketing and Management. Thousand Oaks, Calif: Sage; 2000. pp. 111–125.

    Ullman JB. Structural Equation Modelling. In: Tabachnick BG, Fidell LS, editors. Using Multivariate Statistics. 4th ed. Needham Heights. Allyn and Bacon; 2001.

    Conference proceedings:

    Kim K, Prabhakar B. Initial trust, perceived risk, and the adoption of internet banking. Proceedings of the twenty first international conference on Information systems International Conference on Information Systems (pp. 537–543). Brisbane, Queensland, Australia; 2000.

    Singh J. Accounting for knowledge capital in the emerging economy of India: Concepts and Issues. Proceedings in Eighth AIMS International Conference on Management; 2011.

    Hii J, Neely A. Innovative capacity of firms: on why some firms are more innovative than others. 7th International Annual Euroma Conference Proceedings. Ghent, Brussels; 2000.

    Working papers:

    Holger E, Hoyer WD, Krafft M, Soll J-H. Consumer Idea Generation. Working Paper. WHU. Vallendar; 2010.

    Park HM, Univariate Analysis and Normality Test Using SAS, Stata, and SPSS, Working Paper, The University Information Technology Services (UITS) Center for Statistical and Mathematical Computing, Indiana University; 2008. Available from

    Capelle-Blancard G, Chaudhury M. Efficiency tests of the French Index (CAC 40) options market (working paper). Montreal, Canada: McGill Finance Research Center; 2001.


    Choudhury G. IPOs to follow IPL: Three teams may sell stake, Hindustan Times. 23 March 2010. Available from

    Organizational report:

    Cadbury Report. The financial aspect of corporate Governance. UK Shareholder Association; 1992.
    Appendices, if required, should be presented in as condensed a form as possible without tables. If more than one appendix is necessary then they should be titled Appendix 1, Appendix 2 and so on. Presentation should be concise but not abbreviated.

    The SAGE Author Gateway has some general advice and on how to get published, plus links to further resources.

    1.3.1 Make your article discoverable
    When writing up your paper, think about how you can make it discoverable. The title, keywords and abstract are key to ensuring readers find your article through search engines such as Google. For information and guidance on how best to title your article, write your abstract and select your keywords, have a look at this page on the Gateway: How to Help Readers Find Your Article Online

    2. Editorial policies

    2.1 Peer review policy

    Metamorphosis: A Journal of Management Research, is a peer-reviewed journal, which follows a doubly blinded review process.

    2.2 Authorship

     All parties who have made a substantive contribution to the article should be listed as authors. Principal authorship, authorship order, and other publication credits should be based on the relative scientific or professional contributions of the individuals involved, regardless of their status. A student is usually listed as principal author on any multiple-authored publication that substantially derives from the student’s dissertation or thesis.

    2.3 Acknowledgements

    All contributors who do not meet the criteria for authorship should be listed in an Acknowledgements section. Examples of those who might be acknowledged include a person who provided purely technical help, or a department chair who provided only general support.

    Any acknowledgements should appear first at the end of your article prior to your Declaration of Conflicting Interests (if applicable), any notes and your References.

    2.3.1 Writing assistance
    Individuals who provided writing assistance, e.g. from a specialist communications company, do not qualify as authors and so should be included in the Acknowledgements section. Authors must disclose any writing assistance – including the individual’s name, company and level of input – and identify the entity that paid for this assistance. It is not necessary to disclose use of language polishing services.

    2.4 Funding

    MET  requires all authors to acknowledge their funding in a consistent fashion under a separate heading.  Please visit the Funding Acknowledgements page on the SAGE Journal Author Gateway to confirm the format of the acknowledgment text in the event of funding, or state that: This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors. 

    2.5 Declaration of conflicting interests

    MET encourages authors to include a declaration of any conflicting interests and recommends you review the good practice guidelines on the SAGE Journal Author Gateway

    3. Publishing Policies

    3.1 Publication ethics

    SAGE is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the SAGE Author Gateway

    3.1.1 Plagiarism
    MET and SAGE take issues of copyright infringement, plagiarism or other breaches of best practice in publication very seriously. We seek to protect the rights of our authors and we always investigate claims of plagiarism or misuse of published articles. Equally, we seek to protect the reputation of the journal against malpractice. Submitted articles may be checked with duplication-checking software. Where an article, for example, is found to have plagiarised other work or included third-party copyright material without permission or with insufficient acknowledgement, or where the authorship of the article is contested, we reserve the right to take action including, but not limited to: publishing an erratum or corrigendum (correction); retracting the article; taking up the matter with the head of department or dean of the author's institution and/or relevant academic bodies or societies; or taking appropriate legal action.

    3.1.2 Prior publication
    If material has been previously published it is not generally acceptable for publication in a SAGE journal. However, there are certain circumstances where previously published material can be considered for publication. Please refer to the guidance on the SAGE Author Gateway or if in doubt, contact the Editor at the address given below.

    3.2 Contributor’s publishing agreement      

    Before publication, SAGE requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. SAGE’s Journal Contributor’s Publishing Agreement is an exclusive licence agreement which means that the author retains copyright in the work but grants SAGE the sole and exclusive right and licence to publish for the full legal term of copyright. Exceptions may exist where an assignment of copyright is required or preferred by a proprietor other than SAGE. In this case copyright in the work will be assigned from the author to the society. For more information please visit the SAGE Author Gateway

    3.3 Open access and author archiving

    MET offers optional open access publishing via the SAGE Choice programme. For more information please visit the SAGE Choice website. For information on funding body compliance, and depositing your article in repositories, please visit SAGE Publishing Policies on our Journal Author Gateway.

    4. Preparing your manuscript for submission

    4.1 Formatting

    The preferred format for your manuscript is Word. LaTeX files are also accepted. Word and (La)Tex templates are available on the Manuscript Submission Guidelines page of our Author Gateway.

    4.2 Artwork, figures and other graphics

    For guidance on the preparation of illustrations, pictures and graphs in electronic format, please visit SAGE’s Manuscript Submission Guidelines  

    Figures supplied in colour will appear in colour online regardless of whether or not these illustrations are reproduced in colour in the printed version. For specifically requested colour reproduction in print, you will receive information regarding the costs from SAGE after receipt of your accepted article.

    4.3 Supplementary material

    This journal is able to host additional materials online (e.g. datasets, podcasts, videos, images etc) alongside the full-text of the article. For more information please refer to our guidelines on submitting supplementary files

    4.4 Reference style

    Metamorphosis adheres to the SAGE Vancouver reference style. View the SAGE Vancouver guidelines to ensure your manuscript conforms to this reference style.

    4.5 English language editing services

    Authors seeking assistance with English language editing, translation, or figure and manuscript formatting to fit the journal’s specifications should consider using SAGE Language Services. Visit SAGE Language Services on our Journal Author Gateway for further information.

    5. Submitting your manuscript

    Metamorphosis: A Journal of Management Research is hosted on SAGE Track SAGE System, a web-based online submission and peer review system. Please read the Manuscript Submission guidelines below, and then visit to log in and submit your article online.

    5.1 ORCID

    As part of our commitment to ensuring an ethical, transparent and fair peer review process SAGE is a supporting member of ORCID, the Open Researcher and Contributor ID. ORCID provides a unique and persistent digital identifier that distinguishes researchers from every other researcher, even those who share the same name, and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between researchers and their professional activities, ensuring that their work is recognized.

    The collection of ORCID iDs from corresponding authors is now part of the submission process of this journal. If you already have an ORCID iD you will be asked to associate that to your submission during the online submission process. We also strongly encourage all co-authors to link their ORCID ID to their accounts in our online peer review platforms. It takes seconds to do: click the link when prompted, sign into your ORCID account and our systems are automatically updated. Your ORCID iD will become part of your accepted publication’s metadata, making your work attributable to you and only you. Your ORCID iD is published with your article so that fellow researchers reading your work can link to your ORCID profile and from there link to your other publications.

    If you do not already have an ORCID iD please follow this link to create one or visit our ORCID homepage to learn more.

    5.2 Information required for completing your submission

    You will be asked to provide contact details and academic affiliations for all co-authors via the submission system and identify who is to be the corresponding author. These details must match what appears on your manuscript. At this stage please ensure you have included all the required statements and declarations and uploaded any additional supplementary files (including reporting guidelines where relevant).

    5.3 Permissions

    Please also ensure that you have obtained any necessary permissionfrom copyright holders for reproducing any illustrations, tables, figures or lengthy quotations previously published elsewhere. For further information including guidance on fair dealing for criticism and review, please see the Copyright and Permissions page on the SAGE Author Gateway

    6. On acceptance and publication           

    6.1 SAGE Production

    Your SAGE Production Editor will keep you informed as to your article’s progress throughout the production process. Proofs will be sent by PDF to the corresponding author and should be returned promptly.  Authors are reminded to check their proofs carefully to confirm that all author information, including names, affiliations, sequence and contact details are correct, and that Funding and Conflict of Interest statements, if any, are accurate. Please note that if there are any changes to the author list at this stage all authors will be required to complete and sign a form authorising the change.

    6.2 Online First publication

    Online First allows final articles (completed and approved articles awaiting assignment to a future issue) to be published online prior to their inclusion in a journal issue, which significantly reduces the lead time between submission and publication. Visit the SAGE Journals help page for more details, including how to cite Online First articles.

    6.3 Access to your published article

    SAGE provides authors with online access to their final article.

    6.4 Promoting your article

    Publication is not the end of the process! You can help disseminate your paper and ensure it is as widely read and cited as possible. The SAGE Author Gateway has numerous resources to help you promote your work. Visit the Promote Your Article page on the Gateway for tips and advice.

    7. Further information

    Any correspondence, queries or additional requests for information on the manuscript submission process should be sent to the MET editorial office as follows:

    Shatabdi Chakraborty
    Research Assistant - Metamorphosis
    Indian Institute of Management
    Lucknow – 226013, U.P.
    Ph: +91-522-2736761


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