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Mobile and Social Media Journalism
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Mobile and Social Media Journalism
A Practical Guide

Companion Website


August 2017 | 216 pages | CQ Press

A Practical Guide for Multimedia Journalism

Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect.

In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.

Learn about the latest industry trends, see examples from professional journalists, and watch video tutorials at MobileandSocialMediaJournalism.com.

 

 
PREFACE
 
ACKNOWLEDGMENTS
 
CHAPTER 1 Forces at the Gate: An Active Audience
TECHNOLOGY AND JOURNALISM  
CHANGING ROLE OF THE AUDIENCE  
IMPACT ON JOURNALISTS  
CHECKLIST  
 
CHAPTER 2 Managing Change: The Mobile-First Newsroom
MOBILE-FIRST MINDSET  
ADAPTING TO A MOBILE AUDIENCE: EVOLVING BUSINESS MODELS  
NEWSROOM MOBILE AND SOCIAL MEDIA EDITORIAL STRATEGIES  
CHECKLIST  
 
CHAPTER 3 Your Social Media Brand: Who Do You Want To Be?
SOCIAL MEDIA BRANDING AND JOURNALISM  
DIGITAL SKELETONS: SOCIAL MEDIA AUDIT  
BUILDING A SOCIAL MEDIA BRAND  
CHECKLIST  
 
CHAPTER 4 Mastering Social Media And Mobile Apps For Reporting
SPEAKING THE LANGUAGE: THE BASICS  
SOCIAL NEWSGATHERING: STORY IDEAS, SOURCES, AND CONTENT  
CROWDSOURCING: SOCIAL COLLABORATION AND CURATION  
CHECKLIST  
 
CHAPTER 5 From The Field: The Mobile Journalist
DIGITAL-FIRST MINDSET: MOBILE AND SOCIAL FIRST  
WORKING REMOTELY  
CHECKLIST  
 
CHAPTER 6 From The Field: Social Media Engagement And Audience Analytics
WHAT DO I POST WHILE REPORTING?  
CHECKLIST  
IS IT WORKING? MEASURING THE SUCCESS OF YOUR MOBILE AND SOCIAL MEDIA ACTIVITY  
CHECKLIST  
 
CHAPTER 7 Social Media Ethics And Policies
NEW ETHICAL DILEMMAS  
CHARTING AN ETHICAL COURSE: APPLYING JOURNALISM ETHICS TO SOCIAL MEDIA  
NEWSROOM SOCIAL MEDIA POLICIES  
CHECKLIST  
 
CHAPTER 8 Mobile and Social Media in Your Career
QUALIFICATIONS NEEDED IN TODAY’S NEWSROOMS  
MOBILE AND SOCIAL MEDIA JOBS AND INTERNSHIPS  
FINDING JOB AND INTERNSHIP LEADS  
BREAKING INTO THE BUSINESS: LEVERAGE YOUR DIGITAL KNOW-HOW  
CHECKLIST  
 
NOTES
 
INDEX
 
ABOUT THE AUTHOR

Supplements

Companion Website

A companion website (MobileandSocialMediaJournalism.com) provides resources, including examples from professional journalists, video tutorials, industry related news, and sample assignments. 

Social media created for this book, including a Twitter feed (@MobileJourn) and Facebook page (fb.com/MobileandSocialMediaJournalism), give students the latest industry trends and professors tips for teaching the course.

“This textbook is an exceptional guide that helps students understand and apply the concepts of utilizing social media to one’s advantage in the news business.”

Dante Mozie
South Carolina State University

“This is the most useful and up-to-date text I’ve found to teach students how to incorporate social media into their reporting — and not just to incorporate it, but to consider the needs of online platforms first. This book clearly explains why and how social media has become indispensable to journalists, and it provides invaluable instructions for students in using the different platforms both professionally and ethically.”

Sara Baker Netzley
Bradley University

"Informative and comprehensive, but like having a conversation with a respected friend!”

Melissa Dodd
University of Central Florida’s Nicholson School of Communication

“Good introduction to the technology of communication, associated roles, and specialized writing.” 

G. De Blasio
Northern Kentucky University

“It’s a useful book that will help students to think about producing journalism in a social media environment.”

Myles Ethan Lascity
Chestnut Hill College
Key features
KEY FEATURES:
  • Checklists are incorporated throughout the book as practical tools for students to apply the chapter content and build his or her professional social media brand. The checklists are classroom tested and some encourage students to tweet the author directly or discuss questions as a class.
  • Practical activities in every chapter provide students with hands-on experience to immediately practice what they are learning and build a portfolio of work that will help kick start his or her career.
  • From the Newsroom features a variety of perspectives and insights from well-known journalists in the field such as David Muir, anchor of ABC World News Tonight, and Hallie Jackson, NBC News White House Correspondent.
  • Additional coverage on the public’s active role in the news production process shows students how to locate credible content from social media to enhance reporting, and at the same time, identify misleading and unbalanced content.
  • Tips for developing a digital-first story pitch and increasing social media optimization offer students strategies for creating a plan to use mobile devices and social media while covering stories. 
  • Step-by-step instructions on the use of analytics platforms makes it easy for students to monitor and analyze the effectiveness of journalists’ and news organizations’ social media activity.
  • Twitter handles are listed for every journalist and news outlet mentioned in the book, empowering students to interact with the media directly.
  • Social media created for this book, including a Twitter feed (@MobileJourn) and Facebook page (fb.com/MobileandSocialMediaJournalism), give students the latest industry trends and professors tips for teaching the course. 
  • A companion website (MobileandSocialMediaJournalism.com) provides resources, including examples from professional journalists, video tutorials, industry related news, and sample assignments. 

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ISBN: 9781506357140