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Moderating Focus Groups

Moderating Focus Groups

Volume: 4

July 1997 | 136 pages | SAGE Publications, Inc

Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.

About This Book

Guiding Principles of Moderating
What You Need to Do
Before the Focus Group

What You Need to Do
During the Focus Group

Selecting the Moderator
Personal Qualities of Moderators
Roles of Moderators
Problems Encountered by Moderators
People Problems
Assistant Moderator Responsibilities
Taking Notes and Recording the Discussion
The Rapid Focus Group
Rate Yourself - Check Sheets for Moderating
Improving Your Moderating Skills
Teaching Others to Moderate

For instructors

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ISBN: 9781506320601

ISBN: 9780761908210

This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.