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Moderating Focus Groups
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Moderating Focus Groups


Volume: 4

July 1997 | 136 pages | SAGE Publications, Inc

Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.


 
Preface
About This Book

 
 
Guiding Principles of Moderating
 
What You Need to Do
Before the Focus Group

 
 
What You Need to Do
During the Focus Group

 
 
Selecting the Moderator
 
Personal Qualities of Moderators
 
Roles of Moderators
 
Problems Encountered by Moderators
 
People Problems
 
Assistant Moderator Responsibilities
 
Taking Notes and Recording the Discussion
 
The Rapid Focus Group
 
Rate Yourself - Check Sheets for Moderating
 
Improving Your Moderating Skills
 
Teaching Others to Moderate

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ISBN: 9780761908210
$65.00

This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.