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Multinationals in India
Managing the Interface of Cultures
First Edition
- Jai B. P. Sinha - ASSERT Institute of Management Studies, Patna, Bihar, India
August 2018 | 296 pages | SAGE Publications Pvt. Ltd
The economic reforms that began in the early 1990s brought many large multinational companies to India. A major challenge for these corporations was to manage the interface of global corporate culture and India's powerful, traditional and widely varying cultural practices.
Examining the Indian operations of five multinational organizations from three different cultural zones, this comparative analysis shows that each company brought to India its unique cultural imprint, while at the same time realizing the need to adapt management practices to the local setting.
The Unfolding Market
The New Bazaar
The Interface of Cultures
The BAC
The SHOCII
The Hilton Roulunds
The VM
The KIMCO
Perspectives and Strategies