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Music Business Handbook and Career Guide
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Music Business Handbook and Career Guide

12th Edition

Courses:
Music Business

January 2019 | 616 pages | SAGE Publications, Inc
The Twelfth Edition of this powerhouse best-selling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry in all of its diversity. Readers new to the music business and seasoned professionals alike will find David and Tim Baskerville’s handbook the go-to source, regardless of their specialty within the music field. Music Business Handbook and Career Guide is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and other survey courses as well as more specialized courses such as the record industry, music careers, artist management, and more. 

The fully updated Twelfth Edition includes a comprehensive discussion of the streaming revolution and its impact on all parts of the value chain, including composers, performing artists, publishers, and labels. The book also analyzes shifts in the competing platforms of consumption ranging from fast-shrinking physical formats and broadcasting to downloads and subscription services. This edition offers more vignettes than ever, illustrating how individuals in different industry roles advanced their careers, as well as how they’ve adjusted to the intertwining influences of technology, law, and culture.
 
Part I. Setting the Stage
 
1. Overture
Music and Society: We’ve Got Music in Us  
Adjusting to a Fast-Changing World  
Historical Development  
The Digital Future in Context  
 
2. The Music Business System
Help Wanted!  
Getting through the Maze  
Show Me the Money  
Tools of the Trade: Everybody’s Gotta Learn Sometime  
 
Part II. Copyright, Songwriting, Publishing, and Licensing
 
3. Music Copyright
Background  
Key Terms  
Essential Provisions  
Coverage  
Exclusive Rights  
Fair Use of Copyrighted Material  
Copyright Ownership  
Transfer or Assignment  
Work Made for Hire  
Musical Arrangements  
Sound Recordings  
Compulsory Mechanical License  
Royalty Payments (Section 115[C])  
Duration of Copyright  
Formalities  
Infringement, Remedy  
Record Counterfeiting, Penalties  
Determining Infringement  
Changing Laws  
Rights in Names and Trademarks  
A Final Note on Law  
 
4. Professional Songwriting
The Market  
Predictors of Success  
The Craft  
The Business of Writing  
Income Sources  
Publishing Options  
Evaluating Publishers  
The Songwriters Guild of America  
Contract Reassignment or Default  
Breaking In  
 
5. Music Publishing
Types of Publishers  
Subpublishing  
Administration  
Contracts with Writers  
Split Publishing, Copublishing  
Sampling  
Promotion, Advertising  
Income Sources  
Trade Associations and Rights Administration  
 
6. Music Licensing
Music Rights: An Overview  
Performance Licensing for Compositions  
Keeping Track of the Music  
Comparing PROs  
Regulation of PROs  
Performance Licensing for Sound Recordings  
Mechanical Licenses  
Synchronization Licenses  
Cable Television Licenses  
Video Licenses  
Audio Transcription Licenses  
Special Use Permits  
Jukebox Licenses  
Dramatic Music Rights  
Creative Commons  
 
Part III. Managing Artist Relationships
 
Chapter 7. Agents, Managers, and Attorneys
Agents  
Managers  
Attorneys  
Professional Associations  
 
8. Artist Management
Discovering Each Other  
The Financial Relationship  
Manager’s Commission  
The Manager’s Role  
Advancing the Career  
Personal Management Agreements  
 
9. Unions and Guilds
American Federation of Musicians  
SAG-AFTRA  
American Guild of Musical Artists  
American Guild of Variety Artists  
Actors’ Equity Association  
International Alliance of Theatrical Stage Employees  
Other Unions and Guilds  
 
Part IV. The Recorded Music Industry
 
10. Record Labels
Perspective  
Major Labels  
Independent Labels  
Specialty Labels  
Record Company Structure  
Trade Associations  
 
11. Artists’ Recording Contracts
SAG-AFTRA Agreements  
AFM Agreements  
Royalty Artist Contracts  
 
12. Record Production
Record Producers  
Matching Producer to Artist  
Production Deals  
The Recording Studio: Operation and Selection  
The Five Stages of Record Production  
Getting Started in the Business  
Professional Associations  
 
13. Record Label Marketing and Distribution
The Daunting Challenge  
The Marketing Plan  
Digital Distribution and Marketing  
Physical Product Promotion and Distribution  
Physical Distribution  
International Marketing  
 
14. Music Streaming
Reshaping the Landscape  
Streaming Technology  
A Crowded Marketplace: Audio and Video  
Licensing Sound Recording Rights  
Streaming Royalties  
Economics of Streaming  
Audience Targeting  
Looking Downstream  
 
15. Market Analytics
Methodology  
Research Topics  
Data Sources  
 
Part V. Live Performance
 
16. Concert Promotion and Production
Concert Promotion  
Getting Started  
Booking the Artist  
Making an Offer  
The Art of the Deal  
Contracts  
Production Planning  
Marketing  
Publicity and Public Relations  
Sponsorships  
The Future of Live  
 
17. Concert Venues
Venue Contracts  
Ticketing  
Licensed Merchandise  
Venue Trade Association  
 
18. Arts Administration
Perspective  
Representative Organizations  
Symphonic Music  
Funding the Arts  
Classical Artist Management  
Administration  
 
Part VI: Music in the Marketplace
 
19. Music in Radio
Types of Broadcast Radio Stations  
Audience Identification and Market Research  
Spectrum of Formats  
How Commercials Radio Stations Work  
 
20. Music in Television and Video
Variety and Talk Shows  
Music Specials/Events/Awards Shows  
Theme Songs  
Background Music and Foreground Spotlights  
The Evolving TV Picture  
MTV and the Rise of the Music Video  
Music Video Economics and Distribution  
DIY Avenues  
 
21. Dramatic Scoring for Movies, TV, and Games
Background  
The Craft  
Music Scoring for TV  
Music SCoring for Video Games  
Production Music Libraries  
Hiring Practices  
 
23. Music in Advertising
Influences on Style  
Jobs  
Music Uses  
Budgets  
Station Branding Logos  
The Agency Role  
Spot Production  
 
23. Music and Theater
Types of Musical Theater  
Theater Associations  
Production Components  
 
24. Music Products
Music Retailers  
Sales Leaders  
Promotion of Musical Products  
A Changing Industry  
Trade Associations  
Opportunities for Employment  
 
25. Business Music and Production Libraries
Foreground and Background Music  
Business Music  
Production Music Libraries  
 
Part VII. The Entrepreneurial Musician
 
26. The DIY Toolkit
The Direct-to-Fan Era  
Doing the Math  
Making Money with “Free”  
Tools of the Trade  
Major Online Platforms: Now You see It, Now You Don’t  
Conclusion  
 
27. Starting Your Own Business
Getting the Process Started  
Choosing a Name  
Forms of Ownership  
Permits and Legal Issues  
Raising Funds  
Marketing  
Accounting and Finance  
Keeping Track of the Money  
Operations Management  
Management  
Where to From Here?  
 
28. Career Options
Creative Careers  
Directing/Producing Careers  
Performing Careers  
Teaching Careers  
Broadcasting/Film/Video Game Careers  
Music-Related Careers  
Entrepreneurs/Starting Your Own Business  
 
29. Career Development
Defining Goals  
Climbing the Ladder  
Finding Work  
 
30. The World Outside the United States
The International Scene  
New Patterns around the World  
 
31. International Copyright
Copyright Conventions  
Multilateral Agreements  
Bilateral Treaties  
Key features

NEW TO THIS EDITION:

  • A new chapter on music streaming covers how this disruptive form of music distribution is changing the economic model for many categories of participants in the industry ecosystem.
  • Rapid changes in music licensing are addressed and the book looks at the significant performance rights paydays in some media for master recordings, not just the traditional royalties from compositions and lyrics.
  • The book analyzes the changing picture of music video and shows how videos are now made, where they are seen, and how and for whom they produce money (or don’t).
  • All-new analytics employed by new-school marketing managers and quantitative researchers is covered to show how the industry is transforming from one run by gut instinct into modern data-driven product planning and marketing execution.
  • New profiles of key industry players, such as label and publisher up-and-coming executives, show aspiring professionals how they can pattern their career tracks successfully.

 

KEY FEATURES:

  • Contemporary business models and their implications familiarize readers with a variety of ways to push content including streaming and online subscriptions, the entrepreneurial “Do It Yourself” musician, the evolving role of producers, and satellite and Internet radio.       
  • Unique and updated information on career planning and development introduces readers to the multiple paths one can take to succeed in the music industry, covering everything from composing and performing to entertainment journalism and legal affairs.       
  • Sophisticated marketing research tools for the industry help readers understand customer buying behavior and changes in tastes and desires.    
  • A global view helps readers understand the challenges and opportunities of the global music business industry. 
 

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ISBN: 9781544341200
$89.00