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New Approaches to Rhetoric
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New Approaches to Rhetoric

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December 2003 | 368 pages | SAGE Publications, Inc

New Approaches to Rhetoric provides fresh perspectives on the study of rhetoric and its ability to affect change in today's society.  Although traditional approaches (e.g., neo-Aristotelian) to the study of rhetoric have utility for the twenty-first century, communication in a complex, mass-mediated postmodern age calls for new critical approaches. The contributors of this volume, including James Darsey, Kathryn M. Olson and G. Thomas Goodnight, George Cheney, Dana Cloud, and Barry Brummett, explore possibilities for bridging rhetorical studies of the past with rhetorical studies of the future. The original essays invite students to join rhetorical theorists and critics in an ongoing dialogue concerning what it means to study communication in a postmodern world.       

Divided into three Parts, New Approaches to Rhetoric challenges and expands the definitions, approaches, and assumptions governing rhetorical scholarship. Part I, Rhetorics, Ethics, and Values, addresses, in different ways, a central question for the study of rhetoric today: How, and under what conditions, will moral arguments be articulated in the 21st century? Part II, Rhetoric, Institutions, and Contexts, features real-life case studies, showing students the function of rhetoric in today's world. Part III, Rhetorics, Cultures, and Ideologies, encourages students to examine ideological approaches to criticism and issues associated with class, race, and gender.  

Features of this volume:

  • Original, never-before-published pieces by leading rhetorical theorists and critics including James Darsey, Kathryn Olson and G. Thomas Goodnight, George Cheney, Dana Cloud and Marouf Hasian, and John M. Murphy and Thomas R. Burkholder, among others
  • Each part opens with a brief introduction to frame discussion for students.
  • Topics and case studies will appeal to students and scholars (e.g., film, Disney, political keynote addresses, autobiography, labor union discourse).
  • Barry Brummett's Conclusion speculates on what the collection suggests about rhetoric in the 21st century and offers ideas to guide students as they contemplate the future of rhetorical studies.  

New Approaches to Rhetoric is ideal for upper-level undergraduate and graduate courses in Rhetoric and in Political Communication in departments of Communication, English, and Political Science. This book is suitable for use as either a primary or supplemental course text and will be invaluable as a general reference for scholars of rhetoric, social movements, and public sphere studies.    


Patricia A. Sullivan and Steven R. Goldzwig
Foreward
 
PART 1: RHETORICS, ETHICS, and VALUES
James Darsey
Ch 1. James Baldwin's Topoi
Katheryn M. Olson and G. Thomas Goodnight
Ch 2. Ingenium--Speaking in Community: The Case of the Prince William County Zoning Hearings on Disney's America
George Cheney
Ch 3. Arguing about the Place of Values and Ethics in Market-Oriented Discourses of Today
Ronald L. Jackson II
Ch 4. Cultural Contracts Theory: Toward a Critical-Rhetorical Identity Negotiation Paradigm
 
PART II. RHETORICS, INSTITUTIONS, and CONTEXTS
 
Introduction
Marouf Hasian and Emily Plec
Ch 5. Remembrances of Things Past: A Postcolonial Critique of the Human Genome Diversity Project
John M. Murphy and Thomas R. Burkholder
Ch 6. The Life of the Party: The Keynote Address in Contemporary American Politics
Victoria J. Gallagher
Ch 7. Memory as Social Action: Cultural Projection and Generic Form in Civil Rights Memorials
George N. Dionisopoulos
Ch 8. John Wayne, "The Green Berets", and the Containment Doctrine
 
PART III. RHETORICS, CULTURES and IDEOLOGIES
 
Introduction
Dana Cloud
Ch 9. Fighting Words: Labor and the Limits of Symbolic Intervention at Staley, 1993-1996
Kate Canas and Mark McPhail
Ch 10. Demonizing Democracy: The Strange Career of Lani Guinier
Carrie Crenshaw and Dexter Gordon
Ch 11. Racial Apologies
Patricia A. Sullivan and Steven R. Goldzwig
Ch 12. Autobiography, Rhetoric, and Frank McCourt's "Angela's Ashes" and "Tis: A Memoir"
Barry Brummett
Ch 13. Response: Communities, Identities, and Politics: What Rhetoric is Becoming in the Twenty-First Century
 
Notes on Contributors
 
About the Editors
 
Index

Department thought it wouldn't be needed for this course. I will be using it in the Rhet. Methods course upcoming.

Dr Malynnda Johnson
Speech Communication Dept, Minnesota State Univ-Mankato
December 27, 2014
Key features

Original, never-before-published pieces by leading rhetorical theorist and critics: James Darsey, Kathryn Olson, George Cheney, Dana Cloud, and Marouf Hasian, among others

Each part opens with a brief introduction to frame discussion for students

  • Part I: Rhetorics, Ethics, and Values: addresses, in different ways, a central question for the study of rhetoric today: How, and under what conditions, will moral arguments be articulated in the 21st century?
  • Part II: Rhetoric, Institutions, and Contexts: features real-life case studies, showing students the function of rhetoric in today's world
  • Part III: Rhetorics, Cultures, and Ideologies: invites students to examine ideological approaches to criticism and issues associated with class, race, and gender

Barry Brummett's Conclusion speculates on what the collection suggests about rhetoric in the 21st century and offers suggestions to guide students as they contemplate the future of rhetorical studies.

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