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News for a Change
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News for a Change
An Advocate's Guide to Working with the Media


© 1999 | 168 pages | SAGE Publications, Inc
This guidebook details media advocacy as the strategic use of news media, advertising, and community organizing to advance a public policy initiative, and serves as a blueprint for those wanting to increase the power and effectiveness of their social change efforts.
Makani Themba-Nixon
Foreword
 
Developing Strategy
 
Getting to Know the Media
 
Thinking Like a Journalist
Getting Attention  
 
Thinking Like an Advocate
Shaping the Story  
 
Creating News
 
Talking to Journalists
 
Editorial Page Strategies
 
Other Media Strategies
Paid Advertising, Talk Radio and the Internet  
 
Evaluating Your Media Efforts
 
Conclusion

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ISBN: 9780761919247