A very nice textbook which takes a refreshingly critical stance on the established marketing communications models. The text reads clearly and the layout has a logical flow. Personally I think this textbook could have improved student engagement with more visuals, colours and examples. I will be recommending readings from this textbook for my postgraduate cohort more often than my undergraduate cohort, however it will definently be present on the reading list.
Very good for Access and L3.
I think this is the most extensive, deep and theoretically well covered book on MarCom.
Excellent, straightforward textbook that guides students through developing objective, strategy and tactics for campaigns.