‘An interesting, engaging and empowering read that guides one through the fast-evolving retail landscape.’
‘An interesting, engaging and empowering read that guides one through the fast-evolving retail landscape. Retail Beyond Detail journeys through one of the oldest industries, as it delves deeper into what defines it, makes it and even breaks it. The book— through its quick tips and relatable examples—makes it a perfect “go-to” for those passionate about stepping into the retail industry and understanding it better.
‘Indian retail is always talked about as the next big opportunity. In reality, it continues to be an intriguing and challenging Ali Baba’s cave due to its diversity of customers and products. Gibson’s book is a primer on the DNA of Indian retail, which explains the opportunities and challenges along with success stories of operational excellence. A must-read for all retailers and students to unravel the secret sauce of success, while achieving customer centricity, co-existence and profitability.’
‘In the context of India, whenever there is reference to retailing, it is common to equate it to modern trade. However, having practised it for several decades, I can say that the core of Indian retailing still remains largely undiscovered. How can small enterprises survive for so many years? My dear friend Gibson has Advance Praise touched the nerve that will be torchlight to seekers of the truth of Indian retailing. Interesting!’
‘This book is a power-packed capsule on retail. It captures the science of modern retailing as practised by big successful retailers in India and across the world and blends them with the unique practices of the small mom and pop retailers that have made them successful. It weaves both these strands into a comprehensive guide to retailing that is full of examples, heart-warming stories and practical ways to implement.
‘The right book at the right time—when Indian retail is at its crossroads.’
‘If an attitude of positivity and genuine friendliness is shown by every shopkeeper, they can get closer to their customers and win them forever. Gibson’s book gives useful pointers to run the retail business in India profitably—whether big or small, or traditional or modern! It’s an interesting and resourceful read, page after page, with case examples and illustrations. I’m sure every reader would be delighted to go through each winning experience in the world of retailing presented in the book!’
‘The awareness levels of most leading brands are very high. So, mass media channels no more play a significant role in brand purchase decisions. The focus now shifts to the retail outlet— the point-of-purchase. The more you understand the retail environment, the better you will succeed in building strong brands. Gibson’s book beacons it all!’
‘Dr Gibson is an extremely experienced retail professional, who is also endowed with the gift of extraordinary writing and teaching skills, which enable him to share his knowledge with others. The 10 success factors will help small retail businesses survive and thrive the disruption that will unfold during the next decade.’
‘This book is a great read filled with valuable detailed information hand-picked from Indian retail for Indian retail. The curated selection of real-life learning from the best of great traditional and modern retailers adds authenticity to the different concepts explained by Gibson in the journey of the book. Interesting anecdotes from his life experiences add delightful “beyond detail” nostalgia to the descriptions and add a very important ingredient in retail—the emotional touch.
‘Gibson’s book is a capsule of curated retailing knowledge. It will be immensely useful for retailers and associates in retail. The book covers complex topics in a very simple manner and hence would be useful for the uninitiated too.’
“Perfect guide for the growth and successful development…enlighten the interesting environment of retail business.”