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‘Professor Farhat Basir Khan in his book The Game of Votes: Visual Media Politics and Elections in the Digital Era takes up a theme not only immensely interesting in itself but also of critical importance to the people of India—the alteration in the way the voter has been approached since the elections of 1952 held on the basis of adult suffrage.
‘Widely respected, seasoned academic F.B. Khan uses the research skills of a social scientist and the fine eye of a surgeon to piece together The Game of Votes. It is a book whose time is now. Tracing the paradigm shift in Indian elections, from the days of pamphlets and personal contacts to outsourcing to campaign consultants and purchased media slots, the book makes a neat comparison with how democracy and the art of voting government has evolved e, dusted and forgotten.’
‘Professor F.B. Khan’s book is a must-read critical guide for all those interested in understanding the Indian political system. It is an interesting book full of fascinating insights into emerging election campaign management trends in Indian polity, shedding light on the role of modern digital and technology platforms in shaping electoral outcomes in India as well as around the globe. I congratulate Professor F.B. Khan for this original work done in such an easy-to-understand language for the masses.’
‘This book is a must-read for those who wish to understand the manner in which elections are now planned and executed by political parties in the world’s largest democracy.’
“The book highlights the fact that the social media has not just become a daily battleground for fake news but has spread its tentacles around the core of Indian democracy - its free and fair elections."
“It is filled with amazing insider details about every big campaign in the last forty years. It will have you grinning and shaking your head at some of the strategy that various campaign analysts came up with…Author Farhat Basir Khan provides a fascinating overview of how Indian political campaigns have changed, and how they will likely continue to evolve.”