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‘Indian pharmaceutical Industry is rightly called the pharmacy of the world. Brand is fundamental and patient is at the center of what we do in this industry. This book is timely and puts focus on patient insights, which is key in taking forward the agenda of value creation both for patients and companies. The Perfect Pill will be a useful book for all interested in the health care space and will serve as thought starter for making a real difference in this sunrise sector.’
“Chaudhari illustrates each brand-building step with examples… The book is a valuable addition to the sizable literature on this topic. It has something for everyone; from management students looking for a glimpse into the healthcare sector to pharma veterans desperate to revive flagging sales.”