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#YOU
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#YOU
Build Your Personal Brand



August 2021 | 308 pages | SAGE Publications Pvt. Ltd
A strong personal brand does not come about by chance, it is the outcome of an endeavour towards creating and projecting the person you are. Just as a product needs active marketing and promotion to generate awareness and draw attention of potential buyers, a personal brand needs promotion to gain visibility and recognition amongst stakeholders. 

Opening doors for opportunities, resources and information, #YOU: Build Your Personal Brand talks about building and maintaining your personal brand. It will enable you to reinstate your ability to forge constructive relationships and build strong networks. The book also discusses how to present your personal style based on attire, communication, body language and confidence.  

Creating those positive first impressions, this book provides insights and practical tips for having a voice at the table.

 
Foreword by Sumanto Chattopadhyay
 
Acknowledgements
 
Introduction
 
SECTION I Defining a Brand
 
What Is a Personal Brand?
 
Dimensions of a Brand
 
SECTION II Substance: The First Dimension
 
Doing the Right Thing
 
Building Your Professional Competence
 
SECTION III Connect: The Second Dimension
 
The Power of a Network
 
Your Networking Plan
 
Networking a Room
 
Making a Real Connection
 
SECTION IV Visibility: The Third Dimension
 
Promoting Yourself without Seeming to
 
The Power of Social Media: Amplify Your Reach
 
SECTION V Wrapping: The Fourth Dimension
 
Making Your Wrapping Work
 
Speak Your Brand
 
Your Action Plan

Charu’s book #YOU: Build Your Personal Brand not only articulates the otherwise nebulous concept of a personal brand in clear terms, but it also provides tools for evaluating and improving it. I am sure her readers will find the book very interesting and useful.

S. K. Mohanty
Whole Time Member, Securities and Exchange Board of India and Director, National Institute of Securities Markets

This book is a one-stop shop to build the greatest asset we have—ourselves. Who does not want to build one’s own repute—only if we knew how to do it in a safe manner. Charu explains it all in her highly readable book, presenting the framework for building a powerful personal brand throughout one’s career and life.

Robin Banerjee
Author and Managing Director, Caprihans India Limited

Charu is a trainer and a coach with a strong track record of enabling professional success. In an increasingly digital world that is more connected and even more cluttered, it is increasingly important to build a brand that truly defines who we are and what we can deliver. While most of us focus on technical and soft skills, Charu points out that we need to do more for creating awareness of our competencies, areas of interest, accomplishments, and contributions. I am sure professionals across industries will benefit immensely from this book.

 
Vijay Kumar V.
MD and CEO, National Commodity and Derivatives Exchange

This insightful action guide lays down a practical approach to maximize one’s value to self and organization. Simple, and lucid, it provides an easy-to-follow plan. I recommend taking the best advantage of this action guide.

V. Kumaraswamy
Author, Columnist and CFO, JK Paper Ltd

The book presents four important aspects of a personal brand—domain knowledge, networking, visibility and presentability. It explains the importance of understanding the political dynamics of an organization and leveraging the social media to enhance one’s visibility. Replete with references and real-life examples, the book is a must-read for professionals and start-up entrepreneurs.

Anil Parab
Executive Vice President and Head, L&T Heavy Engineering

Charu has this unique ability to present seemingly impossible soft skills concepts into practical manageable steps. This book showcases the skills that Charu herself demonstrates in every interaction.

Anil Bhatt
EVP and Regional Director, SBI Life Insurance Co. Ltd

If you want to be widely known for one thing, then please grab this book. Charu has found a simple way to communicate the powerful process of building one’s own personal branding. The frameworks and tools are easy to practise. A handy guide for all professionals.

Mohinish Sinha
Partner, Deloitte

In the digital world, building your personal brand is more important than ever, and especially so in this post-lockdown, new world of work. Towards that, Charu’s book is something that all professionals need to read. What makes the book engaging are the diagrammatic representation of concepts and the exercises for self-improvement. Charu has also employed storytelling which enhances the reader engagement.

Vikram Chaudhary
Assistant Editor, The Financial Express

In today’s world, building a strong personal brand that stands out from the crowd and defines you has become increasingly important. Charu Sabnavis handholds you through the exercise of systematically building a strong personal brand based on your core strengths and expertise. Using easy to understand graphics, storytelling and exercises, the book is an easy-to-follow guide to personal brand building.

Alokananda Chakraborty
Formerly with Business Standard

Charu has found a simple and compelling way to pull together the science and art of personal branding. Comprehensive, focused and immediately useful, the book is an articulate and a highly readable synthesis of the principles of personal branding and a framework for applying these principles in real-life situations. The book is a must-read for current and aspiring leaders.

Atul Srivastava
Founder CEO, Effective People and Former Head HR, Capgemini India

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ISBN: 9789391370428
$20.00