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“An easy to read textbook that will inspire public relations students and provide them with the principles and tools to understand the profession and succeed in their careers.”
“A great book on campaign planning with outstanding theoretical models that students will find useful. A textbook students will want to keep as a reference.”
“Thorough, well written with a modern common sense approach to teaching students all of the components of a public relations campaign.”
“A concise textbook with good media-focused strategies and tactics.”
“A good basic campaigns text that explores all facets of public relations campaigns.”
“A different approach for a campaign class that is worth thinking about and utilizing. The ROSTIR method accompanied by the PESO overlay is a great approach to breaking down an overwhelming campaign.”
“It’s a new, helpful approach to thinking about campaigns. It offers more depth in its PESO model.”
“A useful text for helping students understand the public relations planning process from an integrated marketing communication perspective.”
This is a great textbook for students wanting to learn how to develop PR Campaigns. Each chapter builds upon the other in a manner that is logical and easy to follow. The case studies are engaging and the additional supporting content useful. I particularly like how it integrated Dietrich PESO model throughout as it something we teach in an earlier class and helps the students feel like there is good sense of continuity.