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“The strength of Inside Campaigns is its differentiation from most other books in this market.  Extensive interviews conducted by the authors with campaign managers results in an insider view that isn’t typically present in a book written by political scientists. Feltus, Goldstein, and Dallek are able to juxtapose the theories typically used by political scientists with the knowledge given by campaign managers, providing readers with a unique 360 degree perspective.”

“I am impressed not only by the purpose of Feltus, Goldstein, and Dallek’s text—to bring real-world perspectives to the study of an immensely important part of campaigns and elections—but also by their fascinating take on the debate over the degree to which campaigns matter.  Their argument is rational, powerful, and well documented, as is their distinction among structure, share, and persuasion in planning and executing campaigns.  Well done.”

“Feltus, Goldstein, and Dallek offer a comprehensive text on the role of campaign managers in devising campaign strategy and carrying it through.  The use of testimony and statements from practitioners, both  well-known and less well-known, provides the book with an air of authenticity.  The integration of scholarship on the topic, with related anecdotes, case studies, and statements from actual campaign managers adds to the overall narrative and argument. Campaigns do matter, especially with the focus on the margins, and this is borne out in the text.”

"Inside Campaigns takes readers into the world of campaign managers. Powered by scores of interviews and surveys of political professionals, the book considers the purpose, potency, and poetry of modern political campaigns in the US.Written by a team with both a scholarly pedigree and a hand in applied politics, Inside Campaigns is a deeper, more systematic approach than seen in several other volumes that do little more than transcribe the comments of political professionals.