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The depth, breath and relevance of the work presented make the book exceptionally unique and exciting to read.

Dr Mesfin Habtom

The depth, breath and relevance of the work presented make the book exceptionally unique and exciting to read.

Dr Mesfin Habtom

This book is a must for lecturers teaching global advertising as it covers different concepts and analyzes important aspects of global advertising.
Ahmed Al-Rawi, Erasmus University Rotterdam

Dr Ahmed Al-Rawi

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