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`An impressively wide-ranging collection of critical responses to, and applications of, Ritzer's thesis, including contributions by some of the world's leading social theorists and held together by Barry Smart's comprehensive introduction and Ritzer's own detailed response to his admirers and critics. The 'Ritzer thesis', as it has come to be know, has of course found a massive response, admirably captured in this volume' - William Outhwaite, University of Sussex