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`A splendid testament to the health and strength of electoral studies in Britain' - EPOP Newsletter
`A splendid collection from Britain's most dynamic psephologists' - David Lipsey, The Economist
`An excellent account of how there came to be a landslide New Labour victory after almost two decades of uninterrupted Conservative Government, with expert analyses on the interrelated themes of party, social influences and issue alignments' - Richard Rose, University of Strathclyde