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`This book reflects scholarly dedication to enlarging the discussion on the nature and role of the internet, and provides insight into how ethnographic methodologies can be adapted creatively to research into modern electronic forms of communication. A glossary of internet terms adds to the usefulness of this well-referenced treaties' - International Journal of Market Research

Excellent text on ethnography. Useful in documentary media course.

Ms Ayana Haaruun

Find the approach both innovative and relevant to students' interest and course goals

Dr Huiling Ding

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