'There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media' - Steve Jones, University of Chicago
A few units from this text were used to supplement the main text (Applying Communication Theory in Professional Life) as this text gravitates towards media and technology. It proved to be very useful for students who wished to critically explore and research the notions of human communication and technology.
Excellent foundational introduction to new media theory.
This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.