If you have not reset your password since 2017, please use the 'forgot password' link below to reset your password and access your SAGE online account.
"This is no casual eBay user's guide: it's a serious business survey which uses examples from around the world to link e-commerce with both business and technological frameworks, examining how business models have changed due to the 'dot com' revolution, how new ways of doing business have emerged, and the new legal and ethical challenges an e-business faces. Quite scholarly and analytical, Applying E-Commerce In Business is highly recommended for the college-level business student analyzing e-commerce history and structure."
A rather technical approach to E-Commerce in Marketing.
The book provides students with a comprehensive background to e-commerce, whilst providing analysis and structure to applied examples.
Useful reading, but not the best course text in this field for my particular student cohort.
However, it makes it onto the supplemental reading list.