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"The book makes an
interesting and substantive contribution to the field of advertising directly,
and also to the entire field of marketing communications or promotion. John
Philip Jones presents a new and informed perspective that supports and
underpins the need for advertising that works rather than emotive rhetoric that
obscures its purpose and function."
"This is a much needed
text that puts misinformation to rest with strong evidence to disprove it. Most
texts simply show how ads are developed, media plans are implemented, and lots
of beautiful advertisements. This book shows how advertising can be and should
This is an interesting book but a bit too advanced for my 3rd year students. I will however, recommend it for ambitious individuals who want to really engage with advertising and demystify it.
This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.