“As both an academic instructor in questionnaire design and a research design methodologist for the federal government, I feel this book is very timely, useful for students and practitioners, and unique in its use of real world practical examples that most everyone can relate.”
“The combination of theory and practical application will make this a useful book for students as well as professionals who want to learn how to incorporate cognitive interviewing into the questionnaire design process.”
"The book has definite strong points. After reading Willis's book, I feel more comfortable about developing questions for customer surveys. It's a great reminder that people being surveyed may need more specific questions to provide an accurate response in the cognitive interview."
A great book! A MUST for everyone pretesting questionnaires!
This title is also available on SAGE Research Methods, the ultimate digital methods library. If your library doesn’t have access, ask your librarian to start a trial.