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This is a superb resource for anyone undertaking research in the social sciences. Going beyond simple descriptions of how to use each of the individual methods, Brewer and Hunter provide compelling arguments for systematically synthesizing different research styles at each stage of the research process. In doing so, they help us to see social science research as both an art and a science. By focusing our attention on how a multimethod approach can enhance each stage of the research, they avoid the simplistic dichotomy between qualitative and quantitative research and provide us with a much
This is a book I wish I had written. Although nearly every page contains an interesting methodological insight, it’s the synthesizing nature of the multimethod perspective that I find most satisfying. Instead of a patchwork of precepts and procedures, Professors Brewer and Hunter present a coherent synthesis of the principal quantitative and qualitative research styles.
This book takes you through various methods of research for one to make an informed decision
an ideal text for undergraduate students undertaking research in social sciences and business management. Clearly explaining the concept of multi method resreach
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