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"Expanding the scope of their previous works, The SAGE Handbook of Political Advertising (2006) and Political Advertising in Western Democracies (1994), Kaid (telecommunications, Univ. of Florida) and Holtz-Bacha (chair, political communication division, International Communication Assn.) have assembled contributions from dozens of academics from around the globe for this timely two-volume text exploring, in nearly 600 entries, the intersection of politics and media.
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