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Great theory information and variety of articles.
Too specific to rhetorical studies for the visual communication and media approach of the course.
The book is a reader filled with great academic articles from the discipline, and it would work well for more advanced students. However, the book does not offer enough guidance, structure, summaries, and activities for an introductory level undergraduate course (which is also a core/general requirement class). Our visual rhetoric students would benefit from a visual rhetoric textbook that would help them understand these academic articles; they struggle with reading them. So, while great readings, will not work for our class.
very interesting book may be used in a different course design thinking
I'd prefer something a little more hands on.
For my semiotics course I decided to use an online text along with personally chosen online content.