If you have not reset your password since 2017, please use the 'forgot password' link below to reset your password and access your SAGE online account.
Very good book. Will be added to the reading list. Very good book to suppliment the material provided in a New Product Marketing module. For future the addition of colour would help visual learners - or indeed the general attention of level 4 students! Only reason not made essential reading for the module is that it is too heavy for a module based around both new product development as well as marketing.
The book presents the basic issues about innovation. It is a good introduction to the subject of innovation in the organization. The students have access to clearly depicted knowledge on applying innovation.
A great concise text that puts all the information at your fingertips.
For use in the course "Product development and Innovation" - 2 year BA level
This text provides a good introduction to some important themes. However it lacks in-depth industry examples which is a must for international students.
The book was quite easy to read and understand. I would say that the students enjoyed it.
This book will be suggested as supplementary reading for students, but has not been added to any formal reading list. There are some useful models for the students however the book appears to be written with business schools or business management courses in mind. There is very little written on the evaluation of innovation. I will see what the students reaction to the text book is over the next 6 months.
This is a good book for guiding innovator on how to apply their innovative idea into successful product. It can be included within Innovation Management textbook. Surely there are other issues that need to be considered if one wants to do a complete innovation management analysis. That is why this book should used in conjunction with other innovation management book and not in itself.
The book is good for research, but can only be used as a supplemental book to the main text for intellectual property law.
Much more comprehensive subject matter than was needed for this class.
This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.