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Useful resource- readable and accessible for diverse student groups
The book discusses one of the most popular communication research methods, which is discussed with students.
The book provides a practical and valuable toolkit for students of different Levels doing Content Analysis
This is an excellent book for undergraduate students interested in doing content analysis for their dissertations. It is straightforward and covers content at the appropriate level.
An excellent text for encouraging students to think beyond questionnaires and interviews when considering how they can collect and analyse data to say something about the social world.
Content analysis is one of the most used research methods in education. This book does nice job to introduce it.
It is a very good guide to content analysis which makes a nice job explaining core concepts and techniques.
This is an excellent and comprehensive guidebook for students, researchers and teachers.
I've waited a long time for the new version of this book. The new additions relating to the content analysis of the online environment are very successful (already in many of my syllabuses for next year). This is undoubtedly a must-read for any methodological course. Excellent reference book for any researcher analyzes content.
This title is also available on SAGE Research Methods, the ultimate digital methods library. If your library doesn’t have access, ask your librarian to start a trial.