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Packaging life examines how some aspects of everyday, urban life in India – such as good health, cosmopolitan identities and luxurious lifestyles – are constructed and packaged for urban, middle-class consumers…[The book] will be of great interest to students of consumption studies and consumer culture, media studies, celebrity studies, popular culture, and cultural studies, and Asian studies
This is an extremely useful book to students of media studies/media professionals and serves as an eye opener to other professionals as well, particularly those in medical and beauty business.
This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.