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a clear and precise book with very good practical approach,
Liked textbook, but course assignment changed to Interpersonal Communication. Will consider this text for Health Communication Campaigns next time it is taught.
Excellent for health promotion- poster and information design assignment
This book has been adopted as as an essential text and provides an enormous range of ideas for students in designing health messages to match behavioural drivers and motivations.
Provides nice companion for Rice & Atkins text
I'm not sure who is the intended audience for this book. In terms of my students, they are primarily public health practitioners and may not find much of the text relevant, although it is certainly an interesting read. I would be more likely to recommend indivual chapters to students than the whole textbook. This would be particularly suited to those studying modules in social marketing and behaviour change theory.