This was a very thorough and interesting book for PR Campaigns, but I think it is too technical for undergraduate students. I will keep this in mind for future graduate level classes.
The IC was received a bit late to be considered for Fall semester.
The textbook focused mainly on public health campaigns. In Portugal, Public Communication includes those campaigns but also communication in the public sector and government. This textbook lacks some diversity of social realities approach and the case studies are not presented considering a common framework. A framework of analysis for the case studies would ease the students perception of what is important and determinant in public communication campaign. Nevertheless the book can be useful if the lecturer prepare and adapt some of the presented case studies for class discussion.
This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.