SAGE Brief Guide to Marketing Ethics

SAGE Publications

Courses:
Marketing Management | Marketing Strategy | Non-Profit Marketing | Principles of Marketing

March 2011 | 232 pages | SAGE Publications, Inc

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.

Available Formats

ISBN: 9781412995146	Paperback	Suggested Retail Price: $68.00	Bookstore Price: $54.40
ISBN: 9781483342443	Electronic Version	Suggested Retail Price: $52.00	Bookstore Price: $41.60

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Preface

Part I: Business Ethics

Business Ethics

Theories of Ethics

Stakeholder Theory

Ethical Decision Making

Competition

Strategy and Ethics

Corporate Social Responsibility and Corporate Social Performance

Strategic Corporate Social Responsibility

Part II: Ethics and the Marketing Mix

Ethics of Marketing

Consumer Rights

Product Liability

Ethical Issues in Pricing

Price-Fixing

Predatory Pricing and Trading

Transfer Pricing

Part III: Ethics and the Promotional Mix

Advertising Ethics

Deceptive Advertising

Public Relations

Public Relations Ethics

Reputation Management

Part IV: Special Topics in Marketing Ethics

Intellectual Property

Electronic Commerce

Marketing to Children

Minorities

Cross-Cultural Consumer Marketing

Multinational Marketing

Green Marketing

Greenwashing

Cause-Related Marketing

Appendix: AMA Code of Ethics

“The proposed text has many different sections that can only enhance classroom discussions…I think the TOC is strong and will make for a thorough text.”

Michael J. Messina

Gannon University

"A brief overview of marketing ethics could be incorporated into courses dealing primarily with another topic to add ethics into the curriculum or it could be used in a stand-alone marketing ethics class."

Bruce A. Huhmann

New Mexico State University

brief, readable

Russell Smith

Marketing Dept, Winona State University

December 3, 2014

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The course was deferred. The book was good and I may add it as a supplement to a different marketing class. As a brief guide it would be hard to use as a standalone but in combination with a marketing text it would work well.

Professor Jeffrey Bowe

Ralph W Ketner Sch Of Business, Catawba College

September 25, 2014

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Key features

Key Features:

Each keyword entry is a comprehensive essay on a critical topic such as ethical issues in pricing, green marketing, deceptive advertising, and marketing to children
Each entry includes a list of further readings where students can find additional information on topics of most interest to them
The AMA Code of Ethics is included in an appendix, providing a vital reference for current and future practitioners

Sample Materials & Chapters

Sample Material

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SAGE Brief Guide to Marketing Ethics

Sample Materials & Chapters

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