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A well researched book, that looks at televangelism critically and its influences both positive and negative on the churches in India.

The book provides clear illustrations of general stereotypes associated with Christianity as a Western religion and a tool for cultural imperialism in India, and makes it clear that televangelists and their Charismatic preaching on television fuel such ideas. The book also gives numerous directions in relation to further research on a topic to which little attention has generally been paid in the past… this is a well-organised book that has something interesting to say at the threshold of religious hybridity in India.

An important contribution in the study of the urban televangelical phenomena in India and a useful aid for media personnel and academicians involved in religious media studies, sociology of media and sociology of religion... makes suggestive insights and fills a lacuna in the field of religious media studies.