For those who want to learn to create value, you’ve come home to this brilliant book.
This book is a classic, because it will change managerial thinking just like Tom Peters did "In Search of Excellence."
In this excellent, very important book that supplements and extends the theory of value innovation and the creation of “blue oceans” as described by Kim and Mauborgne, Gautam Mahajan describes the priority, strategy, and difficult complexities of value creation as the core of a new generation of investment and management theory and practice that is now required in all businesses.
A very timely book on why and how companies must embrace and implement value creation culture!
This is a rich and rewarding book which will launch organizations into the world of value creation for customers and other stakeholders
and will convert good CEOs and companies to great ones with longevity and higher profitability. This book is a conceptual breakthrough which goes beyond the great Total Customer Value consulting work Gautam did for Godrej.
One of the most important tasks in marketing is to create and communicate value to customers to drive their satisfaction, loyalty, and profitability. This new book will keep you enlightened on both concepts and application of value creation and it serves as an influential source for academics and practitioners alike.
Yesterday, the landscape for competitive business owners extended between the Yellow Pages and a 20-mile radius around your consumer. Today, competition is global. With efficiencies in technology and greater access to consumer information, the edge is no longer guaranteed to the company with the biggest marketing budget—it’s going to the company that offers their customers the greatest advantage, benefit, and value. It’s all about “Value Creation.” Gautam Mahajan’s book offers many tips, ideas, and insights for the value-focused CEO to attain just such an advantage.
I enjoyed Gautam Mahajan’s recent book, Value Creation: The Definitive Guide for Business Leaders. It is very timely given the current conversations about value creation around the world and the waste created by driving stock prices on a quarterly basis with rewards going to a limited few. The book is a valuable catalyst, which should result in a more robust dialogue about long-term value creation for enterprises large and small.
This book is fantastic, a 10 out of 10! Gautam provides CEOs with a practical guide to rediscover the customer relationship as an inspirational source of innovation that is applicable to any industry, and is very much needed today to drive lasting competitive advantage for sustainable, profitable growth!
This book is a gem! While it is geared to CEOs, its style will be appreciated by anyone interested in helping their organization maximize the long-term value they create and minimizing the short-term value they destroy. Sprinkled throughout this book are real-world examples from real companies, analyses from widely respected sources, and references to articles which are available to everyone. If you are either beginning the value creation journey or updating your successful strategy, you should look no further than this book for information, inspiration, and insight.
"This book is a classic, because it will change managerial thinking just like Tom Peters did "In Search of Excellence."
Mahajan is a champion in advocating the customer as the fulcrum of business… the concept of value creation is explained in detail, where the fulcrum of the business is the customer…. This book, though primarily targeted at CEOs and CXOs, is a must read for all executives across functions, across hierarchy…executives will embark on a new journey of unlearning and will get ready for leading value-creating organizations.
No one globally knows more about buyer–seller dynamics than Gautam Mahajan. Likewise, no one knows more about how senior management should change these dynamics to create new value for both company and customers— which in some cases multiplies the bottom line, rather than just lifting profits incrementally…. [This] is without question the right book at the right time.
The defining quality of the book is that it is not restricted to a linear perspective, but covers an array synergistic elements that collectively create value within an enterprise…[The Author] has managed to extract the most important lessons for entrepreneurs to truly connect with their customers and to use that as a basis to derive value for the organizational as a whole.
Shareholder value creation has emerged as a well-known, much talked about and emphasized notion in the corporate world in the recent years. This book goes beyond shareholders and emphasizes the need for a well-charted corporate strategy for value creation for the whole business. As per the author, the starting point for this is customer strategy.
The book is aimed to be a prescription to the CEOs covering all aspects of value that can be created by an organization. The author focuses on various areas of value creation. The author also suggests that a hike in price of the product or service should have clearly identified additional value proposition to justify the price hike.
This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.