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A useful book that covers the topic in an accessible way. It is particularly useful for my students, who do research in organizations.
It's often too late in the research process when students realise what is required to obtain rich data from interviews. Cassell's text provides a super guide to planning this critical part of the research process. As the saying goes 'fail to prepare, prepare to fail'. By reading Cassesll's those who are conducting interviews have the opportunity to develop strong questions which can deliver great insights. Readers are also given foresight and prompts about the actual process of conducting interviews through different means.
Too much information on a limited subject. Only interesting for students who really need to know the subject in detail.
This is an excellent book to refer students to who are planning to use interviews in their research project.
A great expose on interview methods. A must for students using interview as a research strategy.
Looks good and works with our Work Based Learning assignments.
Fairly good book. Thank you.
It's a good and helpful book.
But I tend to prefer the Brinkmann & Kvale though.
Decent overview of the interview but could have offered a little more by way of structure of interviews and what students can do with interviews.
Most students have limited (often no) prior experience of conducting research interviews and this is a very accessible guide to both the research philosophy and design aspects and the practicalities. I will also find it useful for myself in advising students on how they might use interview techniques in their research.
Practical guide with a lot of good examples. Can be too much for some students, but most can benefit from it a lot.
A useful, easy to follow textbook suitable for third year undergraduate students seeking to obtain some essential understanding of basic business research skills, concentrating on how to conduct interviews.
Recommended for research students collecting data from interviews. Naturally, it benefits qualitative data researchers more than quantitative (survey) research. The steps of identification, conducting, and analysing are reasonably well discussed.
Same as with the other book I inspected from this series, I am not I'm not quite happy with the layout of the book, as it's quite hard to follow. In genereal, however, I find it good to have the different methods split up in individual books, as it is easier for students to handle, that's the reason why I put them on the "supplemental" reading list. The "examples of research interviews" should rather be integrated within the previous chapters than being an individual chapter. I think this would be more helpful.
Additional reading / reference
Useful advice for Doctoral and Masters level students.
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