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I have passed this to a colleague who teaches media and mass communication. He is considering it. For business communications, it probably is not ideal. It has been written with practitioners in mind. We use books that are more theoretical in nature. Undoubtedly, this is an excellent book for trainees, however.
The text is current and relevant for our advanced reporting students in multimedia journalism.
A well-written and interesting book which I recommend as supplemental reading to those students who are interested in finding out more about digital journalism, especially in relation to PR.