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“Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.”
"An excellent 'focused' book on focus groups – anyone who reads this book can pretty much kickstart their own focus group research."
An excellent companion to my course; accordingly, it is currently on my "Recommended" reading list.
This is an outstanding textbook that covers all aspects of Focus Groups thoroughly yet succinctly.
This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.