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"clearly written and easy to read... guide to a growing academic area."
"With the increasing public interest in corporate reputation, this new two-volume work is an appropriate resource for specialists as well as non-experts across an array of industries.
"These days announcements of corporate scandal, consumer fraud, and celebrity bad behavior are quickly and widely broadcast via social media outlets and newsfeeds and may justifiably wreak havoc on the reputations of those companies and individuals involved. The SAGE Encyclopedia of Corporate Reputation edited by Craig E. Carroll (Ph.D., University of Texas at Austin) is both a timely and authoritative reference work...Highly recommended for academic as well as other large research and corporate libraries."
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