If you have not reset your password since 2017, please use the 'forgot password' link below to reset your password and access your SAGE online account.
In this fantastic addition to the field of marketing ethics Eagle and Dahl set out and explore the broad range of ethical challenges that face the marketing profession today. This book is one that I will be recommending to practitioners, academics and students as the go-to resource for an up-to-date and comprehensive review of how and why ethical considerations sit at the heart of modern marketing practice.
Modern and contemporary views of issues and impacts of marketing on society. A storehouse of thought provoking, mind opening discussion and literature.
Marketing Ethics & Society offers readers broad coverage of ethical issues in marketing practice today. The end-of-chapter mini-cases help crystalize ethical issues as they are encountered by firms. The authors impressively combine a practice perspective with the best scholarly research in marketing and ethics
This book and its companion website are extremely valuable informational, educational and reflective tools. The primary authors and their colleagues who have made this volume offer important questions about marketing in today’s world with an emphasis on meaning, purpose, consequences and possibilities.
The book is supplemental to the other books of the course that focus on CSR
The book was interesting to read but I did not feel justified in recommending other than as back-up reading. I would not expect the students to buy it, though it would be useful to have one of the books in the library.
Useful combination of case studies reflecting upon practice with theoretical perspectives
It looks at marketing in a different way; it is very user friendly and it can be used across a number of modules in the faculty.
This book is very important for business students and practitioners. This book combines theory and practice and it is very useful for students.
I was transferred to another division and not being in charge of the course anymore.
This class it was intended for (Retailing Across Cultures) is currently on hold due to restructuring. I do like the book, though, and might still adopt it at a later time.
Excellent theoretical approach to social media. Most appropriate for postgraduate students
I teach a module on fashion brand management and find it essential to look into marketing ethics. This book is an excellent supplemental read for understanding ethics, consumption and hence questions of sustainability in any industry. The intermittent case studies are also very helpful.
This textbook provides students with a very good overview of the topic of ethics and the relationship between marketing and society.
This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.