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Sharad Sarin`s Strategic Brand Management for B2B Markets identifies an important area for enhancing an organization`s competitiveness. The book taps the neglected but important area of branding the business-to-business (popularly termed B2B) market category. The book emphasised states that what differentiates strong brands that sustain over time is the quality and imaginative content of ideas and execution that combine performance with right behaviour.
The book deals with need for B2B marketing from the view-point of Indian markets and economic conditions. It is distinctive in presenting western perspectives with Indian insights. It addresses professional needs of managers from both developed and developing economies engaged in business brands; entrepreneurs belonging to small and medium enterprises and students opting for specialized course in B2B markets both in India and abroad.
[The book] explains how to create powerful B2B brands especially in Indian context and to B2B marketers to unleash the underleveraged power of brands to create competitive advantage for growth…[The author] has summarized all his experiences and observations in this book in terms of how brand building is very much necessary for B2B markets and marketers…Through this book, author has advocated the need for a holistic brand management approach…This book will be very useful for all those who deal with B2B business and branding in one way or another.
Academic but lucid style of writing this book is refreshing and gives different perspective to students. Indian in context coupled with Indigenous examples makes this book very insightful for the readers…The book is prescribed for Managers from both developed and developing economies. Entrepreneurs belonging to small and medium enterprises will also benefit from this as this book...
This book comes as one of the refreshing books which provide valuable insights into the world of B2B Markets and stresses the importance of branding in these markets. This is one of the very few books, which integrates the concepts of branding with B2B markets and precisely customizes it to the Indian context. The layout of the book is simple and sequential....
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