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In these times of tough competition, just being a good manager is not good enough. You have to be proficient in strategic management. The book comprehensively compiled all the business tools that managers need to survive challenges and succeed in an increasingly dynamic market. With chapters on strategy development, new economic policy, strategies for survival, competitive advantage, growth, managers, globalisation, innovation and portfolio management, this book also serves as a handy reference guide.
This book is highly recommended for all budding management professionals who aspire to become leaders and entrepreneurs in the long run since it explains all essential aspects of strategic management (supported with practical examples and case studies) that allows a manager to develop a winning plan for his / her company.
The book is full of examples from Indian as well as multinational corporations; this is the strength of the book. Discussions are well supported by data and illustrations. Reader of a good book feels live talk with the author and many times it happens while reading this book. It’s a live presentation of corporate histories and case studies...a useful documentation for management students, teachers and researchers.