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Why You Must Know This Man

Why You Must Know This Man
The Life and Times of Amit Dutta Gupta

First Edition
Edited by:
  • Arjun Malhotra - Co-founder, SPIC-MACAY, the Society for Promotion of Indian Classical Music and Culture amongst Youth, Board of Governors, ISB Hyderabad, IIM Udaipur, IIM Shillong, and the Doon School
  • Sushmita Sengupta - Founder and Managing Partner, Confab Communications

September 2015 | 332 pages | SAGE Response

It is 1981. Delhi summer. A small office. 

Three “hungry” minds brainstorming launch strategy of a product. They have been doing this for the past 3 months, 12 hours a day.
The office is HCL and the product is Systems-2 computers. What they are about to launch will kick start the Indian computer story, and which will be known as the “inflection point” of the Indian IT Industry. This book is the tale of that “inflection point,” and told through the life of that third “hungry” mind who together with Arjun Malhotra and Shiv Nadar was one of the stimulators of computer revolution in the country, a visionary who remained in the background and silently scripted the Indian IT story into a global epic—Amit Dutta Gupta. 

The Beginning
Friends Forever
Coke before Computers
Game Changer
Profiting by Design
Soft Turn to Success
Amit—The Leader and Mentor

“Amit da was born with the perfect DNA of an inspirational leader and a great motivator, and this very unique identity led him to leave his footprints everywhere the man trotted. This book beautifully captures this ‘identity’ of Amit da by some of the industry captains whose lives he touched and changed forever.”

Ajai Chowdhry
Co-Founder, HCL Group

“If you are a budding IT entrepreneur, here is your road to success.” 

Bikram Dasgupta
Founder and Executive Chairman, Globsyn Group and Co-Founder, PCL

“Amit da will remain a legend in the IT industry. I consider myself truly blessed to be among those whose lives Amit da touched and changed forever. This book is an inspiring anthology of memories and musings by some of us and reflects the wisdom he shared freely with the world.”

C.P. Gurnani
Managing Director and Chief Executive Officer, Tech Mahindra Ltd

“Strategy was defined by the vision of the HCL founders. Amit da visualized what was going to happen ‘around the corner,’ and this hindsight helped the foresight that created the marketing campaign that led to the ‘inflection point’ of the Indian IT industry.”

Raj Sirohi
Ex-President and CEO, HCL Technologies America Inc

“Path-breaking campaigns created by Amit da, such as ‘Even Your Typist Can Operate’ and ‘Head on Fire,’ launched the indigenous ‘PC’ revolution in India.”

Sujit Baksi
Chief Executive, Business Services Group, Tech Mahindra Ltd