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A unique book in the rapidly growing discipline of innovation management...combines the extensive knowledge and international experience...provides full coverage of vitally important area of business...an ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation.
Innovation management is a unique book in the rapidly growing discipline of innovation management… combines the extensive knowledge and international experience of authors…the book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation….
A unique book in the rapidly growing discipline of innovation management...combines the extensive knowledge and international experience...an ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation.